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The electric shavers industry is growing due to a demand for portable grooming solutions. Busy consumers prefer compact, lightweight shavers that are easy to carry and use. Additionally, smart features like touch controls and multiple shaving modes are popular. These features allow users to customize their grooming experience based on their preferences and skin types. As a result, the combination of portability and smart technology is driving the growth of the market.
The market size of electric shavers reached USD 11.89 billion in 2023 and is estimated to grow at a 4.5% CAGR from 2024 to 2032, driven by rising awareness of personal grooming and hygiene.
The Asia Pacific market was valued at approximately USD 4.07 billion in 2023 and is expected to reach USD 6.27 billion by 2032, fueled by the region's large population, growing e-commerce, and rising disposable incomes.
The cordless segment held a dominant market share of 65% in 2023, led by their convenience and portability, making them ideal for busy individuals and frequent travelers.
The key players in the industry include Andis, Braun, Conair, Hattekar, Havells, Manscaped, Panasonic, Philips, Remington, Runwe Pro, Sencor, SweetLf, Vega Professional, VGR, and Wahl.