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Electric shavers industry is consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as Braun, Philips, Conair collectively held around 10%-15% market share. These prominent players are proactively involved in using different strategies to grow in the market. They are investing in new products, focusing on research and development to add advanced features and better designs that meet changing consumer needs.
Companies are also expanding their product lines to appeal to different age groups and grooming preferences. Additionally, manufacturers are emphasizing e-commerce which makes shopping easier and more convenient, matching current buying trends to attract consumers.
Major players operating in the electric shavers industry are:
The market size of electric shavers reached USD 11.89 billion in 2023 and is estimated to grow at a 4.5% CAGR from 2024 to 2032, driven by rising awareness of personal grooming and hygiene.
The Asia Pacific market was valued at approximately USD 4.07 billion in 2023 and is expected to reach USD 6.27 billion by 2032, fueled by the region's large population, growing e-commerce, and rising disposable incomes.
The cordless segment held a dominant market share of 65% in 2023, led by their convenience and portability, making them ideal for busy individuals and frequent travelers.
The key players in the industry include Andis, Braun, Conair, Hattekar, Havells, Manscaped, Panasonic, Philips, Remington, Runwe Pro, Sencor, SweetLf, Vega Professional, VGR, and Wahl.