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The overall demand for probiotic products including those containing Bifidobacterium has been gradually growing. Consumers are acknowledging the potential health benefits of probiotics, particularly for gut health and immune support. The market growth can thus be attributed to this increasing demand as more consumers are seeking out probiotic supplements as well as functional food & beverages. Many consumers are adopting personalized nutrition to support their dietary needs. This trend is also influencing the industry growth with an added stress on customized probiotic solutions. Companies are looking to customize Bifidobacterium-based products to meet individual health goals, satisfy the gut microbiota composition, and adhere to precise health conditions.
DuPont de Nemours, Inc., Chr. Hansen Holding A/S, Lallemand Inc., Kerry Group, Probi AB, Morinaga Milk Industry Co., Ltd., Yakult Honsha Co., Ltd., Nestl
The U.S. industry value was USD 38.34 billion in 2022 and will grow at a substantial pace from 2023-203, attributed to the large elderly population base in the nation who is more aware of maintaining a healthy lifestyle.
The dietary supplements segment accounted for around 40% market share in 2022, backed by the rising consumer focus on preventive health & wellness.
The market size of bifidobacterium was reached USD 700 million in 2022 and is set to reach USD 2 billion by 2032, owing to the rising consumer awareness about the significance of maintaining a healthy gut.