Baby Stroller and Pram Market Size

Baby Stroller and Pram Market size was valued at USD 1.15 billion in 2023 and is anticipated to grow at a CAGR of 5.3% from 2024 and 2032. As the global population grows, the number of infants and young children increases, subsequently driving the demand for baby strollers and prams.

With more people living in urban areas and leading busy lifestyles, the need for convenient and easily maneuverable baby transportation solutions becomes essential. Compact, lightweight strollers that are easy to fold and carry fit this requirement which drives the demand for the market. Parents prioritize the safety and comfort of their children. The demand for features like adjustable harness systems, comfortable padding, sun canopies, and shock-absorbing wheels is driving the demand for the overall baby stroller and pram market. The aesthetic appeal of strollers and prams also influences purchasing decisions. The availability of various colors, patterns, and designs that align with current fashion trends can significantly drive demand.

Adhering to stringent safety regulations and standards is crucial in the baby product types industry. Manufacturers need to ensure that their products comply with safety requirements, and any failure to do so can lead to legal issues and damage to the brand's reputation. Ensuring the quality and safety of the products is essential. Any defects or safety issues can lead to product recalls, legal problems, and damage to the brand's reputation. The market is highly competitive with numerous brands offering a wide range of strollers and prams.