Baby & Toddler Carriers & Accessories Market - By Product Type, By Material, By Age, Carry Positions, By Price, By Distribution Channel Analysis, Share, Growth Forecast, 2024 - 2032
Report ID: GMI12377
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Published Date: November 2024
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Report Format: PDF
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Base Year: 2023
Companies covered: 15
Tables & Figures: 180
Countries covered: 18
Pages: 220
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Baby & Toddler Carriers & Accessories Market
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Baby & Toddler Carriers & Accessories Market Size
The global baby & toddler carriers & accessories market size was valued at USD 1.8 billion in 2023 and is estimated to grow at a CAGR of over 4.8% from 2024 to 2032. There is an increasing need for a hands-free baby carrying solution out there as mothers and fathers alike are heading back to work after the birth of the child. The need for a baby carrier is important as it enables for the parents to keep their child close while they are trying to perform their daily tasks.
These baby carriers have now evolved and are much more ergonomic and aid with better shoulder and back support for both the baby and the parents. Parents nowadays are much busier and the ability to move around with a child in a carrier provides them with the flexibility they need. Carriers come in a variety of styles, shapes, positions and materials which are light, adjustable and give breathable experience for the users. Other features include storage pockets which are meant to make travelling much more convenient.
There is also a boom in demand for kids accessories especially with the toddler market. According to World Obesity Federation there are over 140 million babies born on a global yearly basis and more than half of them are from Asia. India and China account for about 25 million and 16 million births per year, respectively. It is suggested by the State of Babies Yearbook 2023 that most of the nations, the US accounts for 3.3% of the population which translates to roughly 11,034,857 babies born in recent years.
In conclusion, the market of baby and toddler carriers and their accessories is growing massively alongside worldwide trends such as growing convenience of working parents, greater promotion of baby wearing as a concept, increased armchair and comfort as a priority, improved child care equipment integration and lastly the rise of income levels across many markets.
Baby & Toddler Carriers & Accessories Market Trends
A major trend on the baby carriers market is the emergence of adjustable carriers that fit the baby as they grow. These carriers are ideal for toddlers and infants and can be modified to parents’ specifications. Add-ons like adjustable straps and buckles also allow a unique fit to the baby and parent. Companies produce custom carriers for each group such as premature babies, newly born babies and toddlers respecting their customs needs. Ensuring easy use of the carrier by the parents, manufacturers nowadays produce highly comfortable and safe carriers made of soft woven fabric or mesh to enhance support, flexibility and airflow.
Moreover, the growing concern regarding sustainability is changing the narrative for consumers as their willingness to reuse and recycle baby carriers in aid of circular economy practices is rising.
Baby & Toddler Carriers & Accessories Market Analysis
The low entry barriers of the market permit numerous small producers and new ventures to come in with sufficient investment, which results in the spring up of numerous lower quality and cost carriers which can damage the reputation of the industry. Increase in prices of raw materials for example organic or sustainable textile together with inflation increases the cost of production.
These prices eventually raise costs that many consumers become sensitive to, especially in times of recession. The baby carrier industry is also at risk of counterfeiting, particularly with the use of online platforms. Substandard or fake carriers can severely harm brand reputation, compromise consumer confidence and pose a serious safety threat.
Based on product type, the baby & toddler carriers & accessories market can be segmented into carriers and accessories. The carriers segment accounted for revenue of around USD 1.7 billion in the year 2023 and is estimated to grow at a CAGR of around 4.9% from 2024 to 2032. Baby carriers come with adjustable features that allows their users to carry their babies on different parts of their bodies such as the back, hip or front. Due to their gentleness and the ease with which they can be stuffed into a diaper bag, stretchy wraps are quite popular . The high end baby carriers market is booming as products with high end fabrics, different styles and customizability are high in demand.
Infant inserts or supporting cushions are mandatory for newborns as for them head, neck and spine support are provided by these. These accessories enable appropriate and comfortable positioning. Most of the baby carriers have Alterable seat widths and positions adjusters to facilitate transition as the baby grows such as front, back and hip carrying. Other accessories include sunshields, rain covers and waterproofing to increase other functionalities for outdoors usage.
Based on the material, the baby & toddler carriers & accessories market is categorized as cotton, nylon, linen, polyester, and others. The cotton segment held around 39% of the total market share in 2023 and is anticipated to grow at a CAGR of 5.1% during the forecast period. In the context of baby slings and baby carriers, there is preference for organic cotton because its use is environmentally safe and poses no health risk. Organic cotton fabric is friendly to the skin of infants and individuals with skin sensitivities as it possesses hypoallergenic qualities. The increasing concerns of pesticide exposure and chemical touch on the skin leads to a situation where parents use organic cotton slings and baby carriers.
Besides, polyester is a popular synthetic fabric used in baby carriers because it is cost effective, strong and long lasting. It is often used in combination with natural fibers, such as cotton or linen, which increases the lifespan of the fabric and makes it crease resistant. The ease of cleaning and the fast dry nature of polyester are appealing to busy parents. The materials used in the making of the baby carrier allow it to be subjected to daily wear and tear, and as a result, polyester is suitable for everyday use baby carriers. There are increasing trends to mix materials in order to enhance performance for example there is the use of spandex, bamboo fibers or recycled materials.
In terms of the country, the U.S. dominates with an overall North America baby & toddler carriers & accessories market and valued at USD 500 million in 2023 and is estimated to grow at a CAGR of over 4.9% from 2024 to 2032. Parents strive for occupations that mitigate stress on their back, shoulders, and hips due to the burdens that they carry. To improve ergonomics, shoulder straps are padded, waistbands are reinforced, and the panels are adjustable. The scope encourages the use of versatile, portable and easy carriers especially for parents who hike or travel. More and more parents are opting for lightweight and compact carriers for reason of travel.
On the other hand, new age carriers with sunshields, rain covers, temperature regulation, and reclining options are becoming more common. Some of the more advanced models come with airflow panels, built-in pockets, and storage compartments, which are ideal for busy and modern parents. In the U.S., millennial and Gen Z parents are an increasing market segment. They purchase baby products which are functional and of good quality and design and often evaluate the product’s ecological impact, look, and usability before buying it.
North America: The U.S. remains unparalleled in the North America baby & toddler carriers & accessories market, accounting for a staggering 79% of the market share. Due to the shifting trends in consumer lifestyles, there has been a notable increase in the demand for convenience, comfort and safety which have positively impacted the U.S. market for baby and toddler carriers.
Canada observes a different trend as it portrays a consistent growth of 5.1% in the baby & toddler carrier & accessories market which is projected to be constant from 2024 until 2032. Especially, in Canada, the attachment parenting movement has actively emphasized on physical nurturing between parents and children, which has boosted the trend of babywearing.
Europe: The Europe market has ranked significantly and is projected to generate approximately 29% of the total market share by 2023, easing growth further by 4.7% on average during the years 2024 to 2032. Several European nations have begun to adopt attachment parenting - especially Nordic countries - which is a significant factor in the increase of physical nurturing between parent and child.
In Germany the baby & toddler carriers & accessories market growth is consistent with the Europe’s growth of 5.2% between 2024 and 2032.
Germany has come to observe a significant increase in demand for baby carriers, especially those made out of organic cotton, eco-friendly fabrics, or other sustainable options. As a result of this shift, Germany has come to identify the market potential which can be tapped into.
The baby and toddler carriers and accessories market in the Asia Pacific region is expected to grow at a CAGR of around 5.2% and attain a 25% share by the end of the forecasted period. The era we are living in is characterized by swiftly expanding economies coupled with growing disposable income levels which are accompanied by an increase in urbanization. All these factors have contributed in providing an impetus to the growth of the market.
China remains on the forefront of the market with a 32% share and being the most prominent presence in the Asia Pacific market. As China’s economy is expanding, the growing average income has compelled consumers to spend more on high-end products. More and more Chinese parents are making the shift towards international babywearing brands looking for good ergonomics, comfort, and even aesthetics.
Baby & Toddler Carriers & Accessories Market Share
Chicco, Infantino, Be Lenka, Baby Tula and Ergobaby in 2023 registered a combined market share of 8-12 percentage. These companies are also mergers or acquisitions of other companies and joint entrepreneurship in order to increase the number of their customers and enhance their competitive edge in the market.
In the market, comfort and ergonomics and versatility are seen as key market differentiators. Manufacturers who make chairs which can be altered to the user and positions that support the spine and hips of the baby consistently outperform their peers. In addition, there is considerably more interest in new types of materials that are highlighted as breathable and eco friendly and temperature regulating.
Baby & Toddler Carriers & Accessories Market Companies
Major players operating in the baby & toddler carriers & accessories industry are:
Baby & Toddler Carriers & Accessories Industry News
This baby & toddler carriers & accessories market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Thousand Units) from 2021 to 2032, for the following segments:
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Market, By Product Type
Market, By Material
Market, By Age
Market, By Carry Positions
Market, By Price
Market, By Distribution channel
The above information is provided for the following regions and countries: