Baby Stroller and Pram Market Analysis

Based on product type, the market is divided into Lightweight strollers, Full-size strollers, Jogging strollers, Travel systems, Double strollers, Frame strollers, Others. Lightweight strollers held the dominant market share of USD 461.3 million in 2023 and is estimated to grow up to 1.83 billion in 2032. The lightweight and compact design of these strollers cater to parents looking for travel-friendly options that are easy to fold, carry, and store. Designed for maneuvering through city environments, these strollers attract parents living in urban areas where space is limited. Demand is driven by parents who lead active lifestyles and seek strollers specifically designed for jogging or off-road use, with features like enhanced suspension and all-terrain capabilities.

Based on frame material, the baby stroller and pram market is categorized into Metallic, Non Metallic. Metallic accounted for over 60% market share in 2023 and is projected to grow through 2032. Aluminum frames are popular for their durability and lightweight properties, attracting parents seeking sturdy yet easily maneuverable strollers. Steel frames offer a robust and stable structure, appealing to consumers looking for strollers known for their strength and ability to withstand wear and tear over time. Plastic frames are often used in budget-friendly strollers due to their cost-effectiveness and lightweight design, attracting price-conscious consumers. Titanium frames offer exceptional strength and durability, attracting consumers seeking top-tier strollers known for their resilience and longevity.

North America held a baby stroller and pram market of USD 461.3 million in 2023 and is estimated to grow up to USD 735.9 million in 2032. Strict safety standards and regulations set by government agencies, such as the Consumer Product Safety Commission (CPSC) in the United States and Health Canada, drive demand for strollers that meet or exceed safety requirements. Parents prioritize strollers with robust safety features, including secure harness systems, sturdy frames, and reliable braking mechanisms, to ensure the protection and well-being of their children.

The increasing urbanization and population growth in North America contribute to the demand for baby strollers, particularly in metropolitan areas where families rely on strollers for transportation and mobility. Compact, lightweight, and maneuverable strollers are favored by urban parents navigating crowded streets, public transit, and narrow spaces.