Baby Stroller and Pram Market - By Product Type (Lightweight strollers, Full-size strollers, Jogging strollers, Travel systems, Double strollers, Frame strollers, Others) By Frame Material (Metallic, Non Metallic), By Age Group, By Price Range, By Distribution Channel, Forecast 2024 – 2032

Baby Stroller and Pram Market Size

Baby Stroller and Pram Market size was valued at USD 1.15 billion in 2023 and is anticipated to grow at a CAGR of 5.3% from 2024 and 2032. As the global population grows, the number of infants and young children increases, subsequently driving the demand for baby strollers and prams.
 

With more people living in urban areas and leading busy lifestyles, the need for convenient and easily maneuverable baby transportation solutions becomes essential. Compact, lightweight strollers that are easy to fold and carry fit this requirement which drives the demand for the market. Parents prioritize the safety and comfort of their children. The demand for features like adjustable harness systems, comfortable padding, sun canopies, and shock-absorbing wheels is driving the demand for the overall baby stroller and pram market. The aesthetic appeal of strollers and prams also influences purchasing decisions. The availability of various colors, patterns, and designs that align with current fashion trends can significantly drive demand.
 

Adhering to stringent safety regulations and standards is crucial in the baby product types industry. Manufacturers need to ensure that their products comply with safety requirements, and any failure to do so can lead to legal issues and damage to the brand's reputation. Ensuring the quality and safety of the products is essential. Any defects or safety issues can lead to product recalls, legal problems, and damage to the brand's reputation. The market is highly competitive with numerous brands offering a wide range of strollers and prams.
 

Baby Stroller and Pram Market Trends

Integration of technology in strollers and prams, such as smart sensors for monitoring child safety, Bluetooth connectivity for music or alerts, and USB charging ports for parents' convenience are high in demand. Growing emphasis on sustainable and eco-friendly materials, including strollers made from recycled materials, organic fabrics, and non-toxic components, aligning with environmentally conscious consumer demands.
 

Strollers and prams that offer multi-purpose functionalities, such as converting from a stroller to a car seat or a bassinet, to cater to different needs of parents on-the-go. Increasing demand for lightweight, easy-to-fold, and compact strollers that are travel-friendly and suitable for urban environments with limited space. Consumers seek personalization options, allowing them to choose colors, patterns, or add-on accessories to match their style preferences and specific needs.
 

Baby Stroller and Pram Market Analysis

Based on product type, the market is divided into Lightweight strollers, Full-size strollers, Jogging strollers, Travel systems, Double strollers, Frame strollers, Others. Lightweight strollers held the dominant market share of USD 461.3 million in 2023 and is estimated to grow up to 1.83 billion in 2032. The lightweight and compact design of these strollers cater to parents looking for travel-friendly options that are easy to fold, carry, and store. Designed for maneuvering through city environments, these strollers attract parents living in urban areas where space is limited. Demand is driven by parents who lead active lifestyles and seek strollers specifically designed for jogging or off-road use, with features like enhanced suspension and all-terrain capabilities.
 

Based on frame material, the baby stroller and pram market is categorized into Metallic, Non Metallic. Metallic accounted for over 60% market share in 2023 and is projected to grow through 2032. Aluminum frames are popular for their durability and lightweight properties, attracting parents seeking sturdy yet easily maneuverable strollers. Steel frames offer a robust and stable structure, appealing to consumers looking for strollers known for their strength and ability to withstand wear and tear over time. Plastic frames are often used in budget-friendly strollers due to their cost-effectiveness and lightweight design, attracting price-conscious consumers. Titanium frames offer exceptional strength and durability, attracting consumers seeking top-tier strollers known for their resilience and longevity.
 

North America held a baby stroller and pram market of USD 461.3 million in 2023 and is estimated to grow up to USD 735.9 million in 2032. Strict safety standards and regulations set by government agencies, such as the Consumer Product Safety Commission (CPSC) in the United States and Health Canada, drive demand for strollers that meet or exceed safety requirements. Parents prioritize strollers with robust safety features, including secure harness systems, sturdy frames, and reliable braking mechanisms, to ensure the protection and well-being of their children.
 

The increasing urbanization and population growth in North America contribute to the demand for baby strollers, particularly in metropolitan areas where families rely on strollers for transportation and mobility. Compact, lightweight, and maneuverable strollers are favored by urban parents navigating crowded streets, public transit, and narrow spaces.
 

Baby Stroller and Pram Market Share

Leggings market seem to be highly fragmented in nature due to presence of local and global players across the globe. In 2023, the market players such as Graco, Chicco, Baby Jogger, Britax, UPPAbaby, Bugaboo, Maclarena and Evenflo collectively held around 10%-15% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

Baby Stroller and Pram Market Companies

Major players operating in the baby stroller and pram industry are:

• Baby Jogger
• Britax
• Bugaboo
• Chicco
• Cybex
• Evenflo
• Graco
• Joie
• Maclaren
• Mamas & Papas
• Maxi-Cosi
• Peg Perego
• Silver Cross
• Thule
• UPPAbaby
   

Baby Stroller and Pram Industry News

• In May 2022, Mercedes AMG GT launched its limited-edition stroller in collaboration with Hartan, a premium and popular brand of strollers. This design is said to be inspired by the AMG cars. This product has features like an adjustable seat unit for the babies to sit in or lay down and a dinamica microfiber upholstery is used for the seat inside which actually is used by Mercedes for the fabric of their seats.
   
• In March 2022, Summer Infant announced that it would be acquired by Kids2 for US$ 12 per share in cash. With the acquisition, Kids2 will strengthen its brand platform and add new categories from SUMR’s portfolio to further scale globally. The transaction is likely to be concluded in Q2 of 2022.
   
• In March 2022, Silver Cross launched the Dune and Reef strollers. The company claims that Dune is the Silver Cross compact, feature-packed travel system designed for urban families or those looking for an intelligent, space-saving pushchair. Suitable for newborns, Dune's world-class maneuverability and minimalist style allow parents to take on the city, hassle-free.
   
• In February 2022, Graco, one of the world's most recognized and trusted baby gear companies with more than 60 years of innovation, announced the launch of the Modes Nest2Grow 4-in-1 Stroller and Travel System, a streamlined single stroller that converts into a double stroller.
   

The baby stroller and pram market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Million) (Thousand Units) from 2018 to 2032, for the following segments:

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Market, by product type

• Lightweight strollers
• Full-size strollers
• Jogging strollers
• Travel systems
• Double strollers
• Frame strollers
• Others (Travel strollers, Umbrella strollers)

Market, by frame material

• Metallic
• Nonmetallic (Plastic, Wooden)

Market, by age group

• 0-6 months
• 6-12 months
• 12-36 months
• 36 months and up

Market, by price range

• Low (>$50)
• Medium ($50-$200)
• High ($200)

Market, by distribution channel

• Online channels
  • E-commerce
  • Company websites
• Offline channels
  • Specialty Stores
  • Mega retails stores
  • Others (Individual stores, Departmental stores)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA