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Integration of technology in strollers and prams, such as smart sensors for monitoring child safety, Bluetooth connectivity for music or alerts, and USB charging ports for parents' convenience are high in demand. Growing emphasis on sustainable and eco-friendly materials, including strollers made from recycled materials, organic fabrics, and non-toxic components, aligning with environmentally conscious consumer demands.
Strollers and prams that offer multi-purpose functionalities, such as converting from a stroller to a car seat or a bassinet, to cater to different needs of parents on-the-go. Increasing demand for lightweight, easy-to-fold, and compact strollers that are travel-friendly and suitable for urban environments with limited space. Consumers seek personalization options, allowing them to choose colors, patterns, or add-on accessories to match their style preferences and specific needs.