Advanced Traveller Information System (ATIS) Market Size - By Component, By Deployment Mode, By Technology, By Application, By Mode of Transportation, By End Use, Growth Forecast, 2025 – 2034

Advanced Traveller Information System Market Size

The global advanced traveller information system market size was valued at USD 5.8 billion in 2024 and is estimated to register a CAGR of 9.8% between 2025 and 2034. The growth of the market can be attributed to the increasing urbanization and traffic congestion. According to World Bank, over 55% of global population around 4.5 billion people live in cities. This number is expected to more than double by 2050, with nearly 70% of people living in urban areas. As cities grow, traffic congestion is becoming a major problem worldwide.
 

As cities grow quickly, traffic congestion is becoming a major issue across the globe. ATIS helps by providing real-time traffic updates, alternate routes, and congestion management tools, saving time and fuel for commuters. Governments and urban planners are using ATIS in smart city projects to improve transportation and make urban living better.
 

The growing use of smartphones and IoT devices is driving the growth of ATIS market. Mobile apps now make it easy for users to get traffic updates, route options, and public transport schedules. At the same time, IoT sensors in roads and vehicles collect real-time data on traffic, weather, and accidents. This combination improves ATIS by providing real-time updates and predictions, helping travelers with accurate information, reducing traffic, and improving mobility.
 

The growing use of connected vehicles and advancements in self-driving technology are increasing the need for advanced traveller information systems. These systems enable communication between vehicles, traffic infrastructure, pedestrians, and other road users, helping improve traffic flow, reduce accidents, and enhance road safety. As connected vehicle networks grow, ATIS solutions are improving with features such as dynamic rerouting, real-time hazard alerts, and better predictive tools. They also support self-driving cars by providing detailed maps and situational awareness, which are essential for making decisions and operating efficiently in busy traffic.
 

Advanced Traveller Information System Market Trends

Environmental concerns and increasing strict emission rules are driving the use of advanced traveler information systems to support eco-friendly transportation. For instance, in April 2024, the U.S. Environmental Protection Agency (EPA) proposed new federal vehicle emission standards to speed up the shift to cleaner vehicles and address climate change. These standards aim to improve air quality, especially in areas heavily affected by pollution. The EPA estimates these changes could prevent nearly 10 billion tons of CO2 emissions, which is more than double the total U.S. CO2 emissions in 2022.
 

ATIS provides real-time traffic updates and predictions, helping drivers avoid traffic jams and reduce idle time. This lowers fuel use and cuts greenhouse gas emissions. By promoting efficient travel habits, ATIS helps meet global climate goals and comply with government emission standards.
 

When combined with public transportation, ATIS encourages more people to use mass transit, reducing reliance on private cars and creating greener cities. This focus on sustainability appeals to environmentally conscious consumers and supports the social responsibility goals of businesses and local governments.
 

Companies operating in the market launching AI-based solutions to enhance transfer planning in the travel industry. For instance, in September 2024, Mobi.ai, a company specializing in AI solutions for the travel industry, partnered with Cyberlogic, a leading travel technology provider for major Tour Operators and Destination Management Companies (DMCs) to launch AITrip, an AI-powered tool for resource planning and optimization. This solution will improve transfer services for Cyberlogic’s global clients by using Mobi.ai’s AI technology to automate processes and quickly adjust plans during disruptions, increasing efficiency and enhancing the travel experience for thousands of travelers every day.
 

Implementing ATIS requires a large upfront investment, especially for setting up IoT sensors, advanced servers, and reliable communication networks such as 5G. This creates major challenges for many regions, particularly in developing economies. The costs go beyond hardware and include designing and integrating complex software systems and secure platforms for managing and sharing data. Budget limitations often cause delays or smaller-scale projects, reducing the potential benefits of ATIS.
 

Advanced Traveller Information System Market Analysis

Based on component, the advanced traveller information system industry is divided into hardware, software and services. In 2024, passenger cars segment held a market share of over 40% and is expected to cross USD 4.5 billion by 2034.  Investments in hardware such as sensors, cameras, and IoT devices are increasing due to the growing demand for intelligent transportation systems (ITS).
 

These tools help monitor traffic in real time, collect data, and work with ATIS to improve traffic flow and urban mobility. Additionally, advancements in the Internet of Things (IoT) have made smart traffic sensors and connected devices more affordable and reliable, improving ATIS solutions' ability to provide accurate and timely traffic updates.
 

Based on application, the advanced traveller information system market is categorized into traffic management, route navigation, real-time information delivery, emergency services, public transportation integration and parking management. The traffic management segment held a market share of around 31% in 2024. With urban populations and vehicle numbers rising, cities are facing serious traffic congestion.
 

ATIS systems are crucial for offering real-time traffic updates, alternative routes, and congestion management to improve mobility and reduce delays. Governments are introducing regulations to encourage the use of technology for better traffic management. As part of smart city initiatives, adopting ATIS systems is key to improving transportation infrastructure, cutting emissions, and enhancing public safety.
 

North America advanced traveller information system market accounted for 35% of the revenue share in 2024. In North America, the U.S. is leading the charge in investing in smart infrastructure, prominently featuring ATIS solutions for traffic management, public transport, and parking. This surge in investment is propelling the growth of the ATIS market, as cities harness technology to enhance urban mobility.
 

U.S. government and private sectors are focusing on bolstering road safety and curbing traffic fatalities, spurring the widespread adoption of ATIS solutions. These systems deliver real-time updates on accidents, road conditions, construction zones, and weather disruptions, empowering drivers to make informed choices and sidestep hazards.
 

In Europe, stringent traffic regulations and ambitious environmental goals are driving a surge in demand for ATIS solutions. The European Union's commitment to curbing emissions and enhancing road safety dovetails with the objectives of ATIS systems, which provide real-time data and route optimization. Major cities such as London, Paris, and Berlin are weaving ATIS solutions into their smart city blueprints, amplifying demand. These cities harness ATIS to boost transportation efficiency and alleviate congestion in their bustling urban centers.
 

In Asia, rapid urbanization and a surge in vehicle ownership, notably in nations including China and India, are propelling the uptake of ATIS systems. These systems play a pivotal role in alleviating traffic congestion and bolstering road safety in crowded urban landscapes. Across the Asia Pacific, nations are prioritizing the development of smart infrastructure as a cornerstone of their modernization agendas. With governments ramping up funding for smart cities and intelligent transportation, the market in the region is witnessing robust growth.
 

Advanced Traveller Information System Market Share

Siemens AG and Tom Tom hold a market share of around 10% in the advanced traveller information system (ATIS) industry. Siemens Mobility is improving ATIS solutions by using advanced traffic management systems and real-time environmental data. The company has been involved in large-scale collaborations such as the Grand Paris Express metro project, which combines signaling systems and ATIS to improve urban mobility and integrate underdeveloped transit areas. Siemens Xcelerator and Railigent X solutions focus on AI-driven maintenance and seamless intermodal travel, showing Siemens’ emphasis on enhancing traveler experience through data-driven system.
 

TomTom focuses on advanced navigation solutions through its digital mapping platforms. These maps are designed for real-time navigation and traffic management, serving both consumers and businesses. TomTom also partners with automakers to integrate ATIS solutions into connected vehicles, supporting V2X communication and advancing autonomous driving technology.
 

Advanced Traveller Information System Market Companies

Major players operating in the advanced traveller information system industry include:

• Cubic
• Garmin
• HERE Technologies
• Iteris
• Kapsch TrafficCom
• Parkopedia
• PTV Group
• Siemens
• Tom Tom
• Trimble
   

Advanced Traveller Information System Industry News

• In June 2024, Dubai's Roads and Transport Authority (RTA) started working on Phase II of its ITS Improvement and Expansion Project. This phase plans to cover all main roads in the emirate and use the latest technologies such as Cooperative Intelligent Transport Systems (C-ITS). It also aims to expand advanced ITS technologies and compare Dubai's progress with top cities in transportation. The project supports Dubai's goal of becoming the smartest city in the world.
   
• In June 2024, Iteris, a provider of smart mobility technology, partnered with Telenav, a company offering connected-car and location-based services. Through this partnership, Telenav will use Iteris’s ClearData to access traffic and travel information. ClearData collects and verifies data from sources such as traffic incidents, vehicle speeds, and connected vehicle probes. This information is provided to public and private sector clients through subscription-based data feeds or APIs. Part of the Iteris ClearMobility Platform, ClearData uses cloud computing, AI, sensors, and managed services to support safe and efficient mobility.
   

The advanced traveller information system (ATIS) market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) from 2021 to 2034, for the following segments:

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Market, By Component

• Hardware
  • Sensors
  • Displays
  • Communication devices
  • Others
• Software
  • Route optimization platforms
  • Predictive analytics tools
  • Mobile applications
  • Cloud-based information systems
• Services
  • Data collection and integration
  • System deployment and integration
  • Maintenance and support

Market, By Deployment Mode

• On-premise
• Cloud
• Hybrid

Market, By Technology

• Cellular network-based system
• Satellite-based system
• GPS-enabled system
• Wireless communication system

Market, By Application

• Traffic management
• Route navigation
• Real-time information delivery
• Emergency services
• Public transportation integration
• Parking management

Market, By Mode of Transportation

• Railways
• Waterways
• Roadways
• Airways

Market, By End Use

• Government
• Transportation companies
• Travel agencies
• Individual travelers

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • South Africa
  • Saudi Arabia