AdTech Market Size, Share & Growth Trends Report, 2024-2032

AdTech Market - By Solution, By Enterprise Size (Large Enterprises, SME), By Advertising Type, By Platform (Web, Mobile), By Industry Vertical (Media & Entertainment, BFSI, Education, Retail & Consumer Goods, IT & Telecom, Healthcare, F&B) & Forecast, 2024 – 2032

Report Content

Chapter 1&nbsp;&nbsp;&nbsp;Methodology &amp; Scope

1.1&nbsp;&nbsp;&nbsp; Market scope &amp; definition

1.2&nbsp;&nbsp;&nbsp; Base estimates &amp; calculations

1.3&nbsp;&nbsp;&nbsp; Forecast calculation

1.4&nbsp;&nbsp;&nbsp; Data sources

1.4.1&nbsp;&nbsp;&nbsp; Primary

1.4.2&nbsp;&nbsp;&nbsp; Secondary

1.4.2.1&nbsp;&nbsp;&nbsp;Paid sources

1.4.2.2&nbsp;&nbsp;&nbsp;Public sources

Chapter 2&nbsp;&nbsp;&nbsp;Executive Summary

2.1&nbsp;&nbsp;&nbsp; AdTech market 3600&nbsp;synopsis, 2018 - 2032

2.2&nbsp;&nbsp;&nbsp; Business trends

2.2.1&nbsp;&nbsp;&nbsp; Total Addressable Market (TAM), 2024-2032

2.3&nbsp;&nbsp;&nbsp; Regional trends

2.4&nbsp;&nbsp;&nbsp; Solution trends

2.5&nbsp;&nbsp;&nbsp; Advertising type trends

2.6&nbsp;&nbsp;&nbsp; Platform trends

2.7&nbsp;&nbsp;&nbsp; Enterprise size trends

2.8&nbsp;&nbsp;&nbsp; Industry vertical trends

Chapter 3&nbsp;&nbsp;&nbsp;AdTech Industry Insights

3.1&nbsp;&nbsp;&nbsp; Industry ecosystem analysis

3.2&nbsp;&nbsp;&nbsp; Supplier landscape

3.2.1&nbsp;&nbsp;&nbsp; Advertisers &amp; brands

3.2.2&nbsp;&nbsp;&nbsp; AdTech platform and solutions providers

3.2.3&nbsp;&nbsp;&nbsp; Technology providers

3.2.4&nbsp;&nbsp;&nbsp; End-users

3.3&nbsp;&nbsp;&nbsp; Profit margin analysis

3.4&nbsp;&nbsp;&nbsp; Technology innovation landscape

3.5&nbsp;&nbsp;&nbsp; Patent analysis

3.6&nbsp;&nbsp;&nbsp; Key news and initiatives

3.7&nbsp;&nbsp;&nbsp; Evolution of AdTech market

3.8&nbsp;&nbsp;&nbsp; Regulatory landscape

3.9&nbsp;&nbsp;&nbsp; Impact forces

3.9.1&nbsp;&nbsp;&nbsp; Growth drivers

3.9.1.1&nbsp;&nbsp;&nbsp;Growing digital transformation across various industries

3.9.1.2&nbsp;&nbsp;&nbsp;Rising focus of businesses on data-driven marketing

3.9.1.3&nbsp;&nbsp;&nbsp;Proliferation of e-commerce market across the globe

3.9.1.4&nbsp;&nbsp;&nbsp;Rise of programmatic advertising

3.9.2&nbsp;&nbsp;&nbsp; Industry pitfalls &amp; challenges

3.9.2.1&nbsp;&nbsp;&nbsp;Presence of stringent regulations

3.9.2.2&nbsp;&nbsp;&nbsp;Data privacy concerns

3.10&nbsp;&nbsp;&nbsp; Growth potential analysis

3.11&nbsp;&nbsp;&nbsp; Porter&rsquo;s analysis

3.12&nbsp;&nbsp;&nbsp; PESTEL analysis

Chapter 4&nbsp;&nbsp;&nbsp;Competitive Landscape, 2023

4.1&nbsp;&nbsp;&nbsp; Introduction

4.2&nbsp;&nbsp;&nbsp; Company market share, 2023

4.3&nbsp;&nbsp;&nbsp; Competitive analysis of major market players, 2023

4.3.1&nbsp;&nbsp;&nbsp; Google LLC

4.3.2&nbsp;&nbsp;&nbsp; Amazon.com, Inc.

4.3.3&nbsp;&nbsp;&nbsp; Magnite Inc.

4.3.4&nbsp;&nbsp;&nbsp; Meta Platforms Inc.

4.3.5&nbsp;&nbsp;&nbsp; Tegna Inc.

4.3.6&nbsp;&nbsp;&nbsp; ZETA Global

4.3.7&nbsp;&nbsp;&nbsp; Microsoft Corporation

4.4&nbsp;&nbsp;&nbsp; Competitive positioning matrix, 2023

4.5&nbsp;&nbsp;&nbsp; Strategic outlook matrix, 2023

Chapter 5&nbsp;&nbsp;&nbsp;AdTech Market Estimates &amp; Forecast, By Solution (Revenue)

5.1&nbsp;&nbsp;&nbsp; Key trends, by solution

5.2&nbsp;&nbsp;&nbsp; Demand-side platforms (DSPs)

5.3&nbsp;&nbsp;&nbsp; Supply-side platforms (SSPs)

5.4&nbsp;&nbsp;&nbsp; Ad networks

5.5&nbsp;&nbsp;&nbsp; Data management platforms (DMPs)

5.6&nbsp;&nbsp;&nbsp; Others

Chapter 6&nbsp;&nbsp;&nbsp;AdTech Market Estimates &amp; Forecast, By Advertising type (Revenue)

6.1&nbsp;&nbsp;&nbsp; Key trends, by advertising type

6.2&nbsp;&nbsp;&nbsp; Programmatic advertising

6.3&nbsp;&nbsp;&nbsp; Search advertising

6.4&nbsp;&nbsp;&nbsp; Display advertising

6.5&nbsp;&nbsp;&nbsp; Mobile advertising

6.6&nbsp;&nbsp;&nbsp; Email marketing

6.7&nbsp;&nbsp;&nbsp; Native advertising

6.8&nbsp;&nbsp;&nbsp; Others

Chapter 7&nbsp;&nbsp;&nbsp;AdTech Market Estimates &amp; Forecast, By Platform (Revenue)

7.1&nbsp;&nbsp;&nbsp; Key trends, by platform

7.2&nbsp;&nbsp;&nbsp; Web

7.3&nbsp;&nbsp;&nbsp; Mobile

7.4&nbsp;&nbsp;&nbsp; Others

Chapter 8&nbsp;&nbsp;&nbsp;AdTech Market Estimates &amp; Forecast, By Enterprise Size (Revenue)

8.1&nbsp;&nbsp;&nbsp; Key trends, by solution

8.2&nbsp;&nbsp;&nbsp; Large enterprises

8.3&nbsp;&nbsp;&nbsp; SME

Chapter 9&nbsp;&nbsp;&nbsp;AdTech Market Estimates &amp; Forecast, By Industry Vertical (Revenue)

9.1&nbsp;&nbsp;&nbsp; Key trends, by industry vertical

9.2&nbsp;&nbsp;&nbsp; Media &amp; entertainment

9.3&nbsp;&nbsp;&nbsp; BFSI

9.4&nbsp;&nbsp;&nbsp; Education

9.5&nbsp;&nbsp;&nbsp; Retail &amp; consumer goods

9.6&nbsp;&nbsp;&nbsp; IT &amp; telecom

9.7&nbsp;&nbsp;&nbsp; Healthcare

9.8&nbsp;&nbsp;&nbsp; Food &amp; beverages

9.9&nbsp;&nbsp;&nbsp; Others

Chapter 10&nbsp;&nbsp;&nbsp;AdTech Market Estimates &amp; Forecast, By Region

10.1&nbsp;&nbsp;&nbsp; Key trends, by region

10.2&nbsp;&nbsp;&nbsp; North America

10.2.1&nbsp;&nbsp;&nbsp; U.S.

10.2.2&nbsp;&nbsp;&nbsp; Canada

10.3&nbsp;&nbsp;&nbsp; Europe

10.3.1&nbsp;&nbsp;&nbsp; UK

10.3.2&nbsp;&nbsp;&nbsp; Germany

10.3.3&nbsp;&nbsp;&nbsp; France

10.3.4&nbsp;&nbsp;&nbsp; Italy

10.3.5&nbsp;&nbsp;&nbsp; Spain

10.3.6&nbsp;&nbsp;&nbsp; Russia

10.3.7&nbsp;&nbsp;&nbsp; Nordics

10.4&nbsp;&nbsp;&nbsp; Asia Pacific

10.4.1&nbsp;&nbsp;&nbsp; China

10.4.2&nbsp;&nbsp;&nbsp; India

10.4.3&nbsp;&nbsp;&nbsp; Japan

10.4.4&nbsp;&nbsp;&nbsp; South Korea

10.4.5&nbsp;&nbsp;&nbsp; ANZ

10.4.6&nbsp;&nbsp;&nbsp; Southeast Asia

10.5&nbsp;&nbsp;&nbsp; Latin America

10.5.1&nbsp;&nbsp;&nbsp; Brazil

10.5.2&nbsp;&nbsp;&nbsp; Mexico

10.5.3&nbsp;&nbsp;&nbsp; Argentina

10.6&nbsp;&nbsp;&nbsp; MEA

10.6.1&nbsp;&nbsp;&nbsp; South Africa

10.6.2&nbsp;&nbsp;&nbsp; Saudi Arabia

10.6.3&nbsp;&nbsp;&nbsp; UAE

Chapter 11&nbsp;&nbsp;&nbsp;Company Profiles

11.1&nbsp;&nbsp;&nbsp; Adobe Inc.

11.2&nbsp;&nbsp;&nbsp; Alibaba Group Holding Limited

11.3&nbsp;&nbsp;&nbsp; Amazon.com, Inc.

11.4&nbsp;&nbsp;&nbsp; Criteo

11.5&nbsp;&nbsp;&nbsp; Facebook Incorporation

11.6&nbsp;&nbsp;&nbsp; Google LLC

11.7&nbsp;&nbsp;&nbsp; Index Exchange

11.8&nbsp;&nbsp;&nbsp; Magnite Inc.

11.9&nbsp;&nbsp;&nbsp; Microsoft Corporation

11.10&nbsp;&nbsp;&nbsp; Netapp Inc.

11.11&nbsp;&nbsp;&nbsp; OpenX

11.12&nbsp;&nbsp;&nbsp; PubMatic

11.13&nbsp;&nbsp;&nbsp; SmartyAds

11.14&nbsp;&nbsp;&nbsp; Taboola

11.15&nbsp;&nbsp;&nbsp; Tegna Inc.

11.16&nbsp;&nbsp;&nbsp; The Trade Desk

11.17&nbsp;&nbsp;&nbsp; TikTok Ads

11.18&nbsp;&nbsp;&nbsp; Twitter Incorporation

11.19&nbsp;&nbsp;&nbsp; Verizon

11.20&nbsp;&nbsp;&nbsp; ZETA Global 
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AdTech Market

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