Women Health Devices Market – By Product (Devices, Consumables), By Application (Cancer, Osteoporosis, Uterine Fibroids, Pregnancy, Female Sterilization, Menstrual Disorders), By End-user (Hospitals, OB & GYN Clinics) – Global Forecast (2024 – 2032)

Women Health Devices Market Size

Women Health Devices Market size was valued at around USD 129.9 billion in 2023 and is estimated to grow at 9.2% CAGR from 2024 to 2032. Women's health devices include medical instruments, equipment, and tools specifically designed for diagnosing, monitoring, and treating various health conditions and concerns unique to women.
 

These devices cater to the specific anatomical and physiological needs of women across different stages of life, from adolescence to menopause and beyond. They encompass a wide range of products designed for reproductive health, gynecological care, and conditions such as breast cancer, cervical cancer, osteoporosis, and pelvic floor disorders.
 

The global demographic shift towards an increasingly elderly population, particularly among women due to longer life expectancy and lower birth rates in some regions, is driving a rise in urinary incontinence issues. This condition, caused by age-related changes such as weakened pelvic floor muscles, affects around 25 million adult individuals in the U.S., with 75-80% being women, and approximately 200 million individuals globally. Statistics reveal that one in four women aged 18 years and above experiences involuntary urine leakage, with a prevalence of about 24% among those aged 18-44 and 23% among women over 60. Therefore, there is a growing market for women's health devices such as urinary incontinence treatment devices,  like absorbent pads, vaginal pessaries, and pelvic floor electric stimulator. These devices are increasingly in demand to address the unique healthcare needs of the expanding elderly female population, enhancing their dignity and independence.
 

Furthermore, technological advancements in the healthcare industry have been a significant catalyst for the women's health devices market, leading to innovations that cater specifically to women's health needs. These advancements have revolutionized diagnostics, treatments, and overall care for women.

Women Health Devices Market Trends

• The increasing disease burden among women in developed countries fuels demand for a wide range of women's health devices that address specific health needs, facilitate early detection and diagnosis of conditions, support self-management and home-based care, and leverage technology to enhance healthcare delivery and improve patient outcomes. This growing demand stimulates innovation in the women's health devices market, leading to the development of advanced medical technologies tailored to the unique needs of women.
   
• Moreover, increasing awareness regarding women's health in developing countries has emerged as a significant driver for the women's health devices market.
   
• For instance, there is a growing emphasis on educating women about their health rights and needs in many developing countries. This includes access to information about reproductive health, maternal care, menstrual hygiene management, and preventative measures against diseases such as cervical and breast cancer.
   

Women Health Devices Market Analysis

Based on product, the market is divided into devices and consumables. The devices segment is further bifurcated into contraceptive devices, fertility monitoring devices, menstrual health products, breast health devices, pelvic health devices, maternal health products, general health monitoring devices, medical devices for gynecological conditions, and other devices. The devices segment of the market is forecasted to reach USD 211.4 billion by 2032.
 

• This growth is fueled by a convergence of factors, including increasing awareness among women about their health needs and the availability of specialized devices.
   
• Technological advancements have led to the development of more efficient and user-friendly products, catering to various aspects of women's health. A shift towards preventive healthcare, coupled with changing lifestyles and demographics, has spurred demand for devices such as fertility monitors, menstrual health products, breast health devices, and general health monitoring devices.
   
• Moreover, an expanding range of product offerings, favorable regulatory policies, increased investments in women's health research and development, and rising healthcare expenditures have all contributed to the robust growth of the women's health devices segment.
   

Based on application, the women health devices market is bifurcated into cancer, osteoporosis, infectious diseases, uterine fibroids, pregnancy, female sterilization, menstrual disorders, and other applications. Infectious diseases segment is anticipated to witness significant growth over the analysis timeframe, at a CAGR of 7.9%.
 

• Infectious diseases, particularly those impacting women's health such as urinary tract infections (UTIs), sexually transmitted infections (STIs), and vaginal infections, remain prevalent globally. For instance, in 2022, the World Health Organization (WHO) documented that twenty million women were HIV-positive, with 540,000 newly acquiring the virus, and 23,000 succumbing to HIV-related complications.
   
• Additionally, vaginal candidiasis, as highlighted by the CDC, is widespread, ranking as the second most common type of vaginal infection in the U.S., following bacterial vaginal infections. An estimated 1.4 million outpatient visits are associated with vaginal candidiasis annually.
   
• Therefore, the rising incidence of these diseases underscores the necessity for the development and adoption of specialized devices for their diagnosis, monitoring, and treatment, thereby driving market growth.
   

Based on end-user, women health devices market is bifurcated into hospitals, obstetrics & gynecology clinics, diagnostic laboratories, ambulatory surgical centers, and other end-users. The diagnostic laboratories segment accounted for USD 44.5 billion in 2023.
 

• Diagnostic laboratories play a crucial role in accurately and promptly assessing various health conditions, particularly those specific to women, such as breast cancer, cervical cancer, osteoporosis, and reproductive health issues.
   
• Technological advancements, including innovations in imaging techniques, molecular diagnostics, and automation, have significantly improved the accuracy, efficiency, and accessibility of diagnostic tests within these laboratories.
   
• Moreover, collaboration between diagnostic laboratories, healthcare providers, and medical device manufacturers further fosters innovation, leading to the development and adoption of advanced diagnostic technologies tailored to women's health needs.
   

The growth of the women health devices market in the U.S. is projected to reach USD 78.8 billion by 2032.
 

• Growing awareness about women’s health issues and the importance of preventive care is propelling the demand for specialized health devices. Efforts to promote regular screenings and early diagnosis, particularly for conditions such as breast cancer and osteoporosis, are boosting market growth in the country.
   
• Other factors driving the growth of the U.S. women’s health devices market include increasing healthcare expenditure, favorable government initiatives, advancements in medical technology, and the rising prevalence of lifestyle-related diseases. These elements collectively enhance the accessibility and quality of women’s healthcare, further expanding the market.
   

The women health devices market in UK is expected to experience significant and promising growth from 2024 to 2032.
 

• Continuous advancements in technology are leading to the development of more sophisticated women’s health devices. Innovations such as wearable health monitors, smart breast pumps, and advanced diagnostic tools are making it easier for women to manage their health.
• Further, the integration of health devices with digital platforms, such as mobile apps and telemedicine, is enhancing their functionality and accessibility, contributing to market growth in the country.

Japan women health devices market is anticipated to witness lucrative growth between 2024 – 2032.
 

• Japan has one of the world's oldest populations, with a growing proportion of elderly women. This demographic shift is increasing the demand for health devices that address age-related health issues, including osteoporosis, cardiovascular diseases, and menopause management.
   

The women health devices market in Saudi Arabia is expected to experience significant and promising growth from 2024 to 2032.
 

• The Saudi government's healthcare initiatives, including the Vision 2030 program, are focused on improving healthcare infrastructure and accessibility. By investing in healthcare facilities and technology, these initiatives foster the adoption of innovative women's health devices, such as those for gynecological health, pregnancy monitoring, and menopause management. This investment is driving significant growth in the women's health devices market in the region.
   

Women Health Devices Market Share

The women health devices industry is marked by intense competition, with major global players and smaller to medium-sized companies competing for market dominance. Leading firms emphasize innovation by making substantial investments in research and development. Furthermore, strategic alliances, acquisitions, and mergers play a crucial role in consolidating market positions and broadening global reach. The competitive landscape is further intensified by the rapid pace of technological advancements and the growing demand for personalized healthcare solutions. Companies are also increasingly focusing on enhancing customer experience and tailoring products to meet specific needs, which adds another layer of complexity to the competitive environment.
 

Women Health Devices Market Companies

Some of the eminent market participants operating in the women health devices industry include:

• Abbott Laboratories
• Allengers Medical
• Alphabet Inc.
• Caldera Medical
• Carestream Health
• Garmin Ltd.
• GE Healthcare Technologies Inc.
• Hologic, Inc.
• Koninklijke Philips N.V.
• Mankind Pharma Limited
• OMRON Corporation
• Organon & Co.
• Samsung Electronics co., Ltd.
• The Cooper Companies, Inc.
   

Women Health Devices Industry News:

• In February 2024, Hologic, Inc. announced that its new Genius Digital Diagnostics System with the Genius Cervical AI algorithm has received clearance from the U.S. Food and Drug Administration (FDA), making it the first and only FDA-cleared digital cytology system that combines deep-learning-based artificial intelligence (AI) with advanced volumetric imaging technology to help identify pre-cancerous lesions and cervical cancer cells. This approval enabled the company to gain competitive edge over its peers.
   
• In March 2021, Garmin Ltd. launched a smartwatch - ‘Lily’ for women. Lily offers women’s health features, including menstrual cycle tracking and newly launched pregnancy tracking feature sharing mother-to-be a snapshot of their pregnancy alongside their other health, wellness and activity data. This product launch helped the company to acquire enhanced customer base.
   

The women health devices market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Product

• Devices
  • Contraceptive devices
  • Fertility monitoring devices
  • Menstrual health products
  • Breast health devices
  • Pelvic health devices
  • Maternal health products
  • General health monitoring devices
  • Medical devices for gynecological conditions
  • Other devices
• Consumables

Market, By Application

• Cancer
• Osteoporosis
• Infectious diseases
• Uterine fibroids
• Pregnancy
• Female sterilization
• Menstrual disorders
• Other applications

Market, By End-user

• Hospitals
• Obstetrics and gynecology clinics
• Diagnostic laboratories
• Ambulatory surgical centers
• Other end-users

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Denmark
  • Sweden
  • Rest of Europe
• Asia Pacific 
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America 
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa 
  • South Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • Rest of Middle East and Africa