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Women’s Digital Health Market Size, Share, Growth– By Type, By Application– Global Forecast, 2024 – 2032
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Women’s Digital Health Market
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Premium Report Details
Base Year: 2023
Companies covered: 15
Tables & Figures: 140
Countries covered: 19
Pages: 138
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Women’s Digital Health Market Size
The global women’s digital health market size was valued at around USD 2.6 billion in 2023 and is estimated to grow at 19.7% CAGR from 2024 to 2032. Women’s digital health includes the digital technologies and services aimed to address the health concerns of women. It utilizes innovative technology such as mobile apps, wearables, telemedicine, and virtual health communities, that empower and grow awareness among women for health management.
The market is being propelled by the increasing prevalence of chronic diseases among women. Data from the United Health Foundation suggested that in 2022, approximately 4.6% of U.S. women strived with several chronic diseases at once. Mobile applications and wearables are growing more necessary to monitor and control women’s health so they can adopt a positive approach towards their well-being.
Further, rising attention and focus to women's issues relative to health, particularly in reproductive and maternal health, are catalyzing market growth. The United Nations Population Fund (UNFPA) stated an alarming information that 810 women die every day from avoidable causes related to pregnancy and childbirth. Thus, to address the global concern, telemedicine and remote monitoring technologies are being widely adopted to increase access to prenatal care and lower maternal mortality rates in underdeveloped areas, which is therefore increasing the market.
Moreover, the increase in ownership of smartphone devices and widespread availability of the internet will increase the scope of women’s digital health solutions. Mobile phone usage has increased for women in developing countries in recent years, that has reduced the gender gap in mobile ownership. In addition, this increases in women’s access to mobile technology allows for more women to utilize digital health services ranging from period tracking to virtual consultations which creates a demand and innovation in digital women healthcare.
Women’s Digital Health Market Trends
In recent years, innovation paired with demand for personalized health has led to the women’s digital health sector to boom.
Women’s Digital Health Market Analysis
Based on type, the market is segmented into mobile apps, wearable devices, diagnostic tools, and other types. In 2023, the mobile apps segment led the market, generating a revenue of USD 1.6 billion, and is projected to witness substantial growth at a notable CAGR during the forecast period.
Segmented by application, the women's digital health market encompasses reproductive health, menstrual health, pregnancy & nursing care, general healthcare & wellness, and other areas. In 2023, the reproductive health segment commanded a 47.7% market share and is set for significant expansion in the years ahead.
In 2023, the U.S. led the North American women's digital health market, generating a revenue of USD 847.8 million, and is set for notable growth in the coming years.
Germany women's digital health market is poised for robust growth from 2024 to 2032.
The Asia Pacific women's digital health market is set to experience a lucrative CAGR between 2024 and 2032.
Saudi Arabia women's digital health market is on the brink of significant growth from 2024 to 2032.
Saudi Arabia Vision 2030 is supporting the advancement of women's digital health by promoting digital healthcare. These government initiatives aim to make such services more available and efficient, especially around the areas of women’s health.
Women’s Digital Health Market Share
The competitive environment of the market is made of several veteran and recently established firms focusing on different segments of the market including reproductive, mental health and wellness. Companies such as Flo Health and Clue are at the forefront of menstrual and reproductive tracking through apps that enable users to gain personalized insights into their cycle and track ovulation; this equips women to be more proactive in managing their reproductive health. Flo’s user base and Clue’s data-driven tracking app emphasize making menstrual health easy and free for women.
Competition within the sector is fueled by businesses concentrating on microservices and the adoption of new and future technologies. This comprises the advancement of devices designed to track menstruation and fertility, as well as the provision of assistance during menopause. Furthermore, mergers, acquisition, collaboration with the healthcare providers and strategic expansion into emerging markets are some of the common strategies adopted by the key players to expand their businesses and strengthen large customer base.
Women’s Digital Health Market Companies
Some of the eminent market participants operating in the women’s digital health industry include:
USPs of the companies
Women’s Digital Health Industry News:
The women’s digital health market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2021 – 2032 for the following segments:
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Market, By Type
Market, By Application
The above information is provided for the following regions and countries: