Women Personal Massager Market - By Product (Handheld Massagers, Shiatsu Massagers, Percussion Massagers, Others), By Power Source Type (Battery Powered, Corded Electric), By Distribution Channel (Online, Offline), Forecast 2024 – 2032

Women Personal Massager Market Size

Women Personal Massager Market size was valued at USD 2.87 billion in 2023 and is expected to register a CAGR of 10.46% between 2024 and 2032. Several leading factors drive the women's personal massagers market. The increased global focus on health and fitness trends increases demand for products that promote both physical and mental well-being.
 

Massage products, particularly personal massagers, seem to fit perfectly with these wellness programs or priorities. The rapid urbanization of lifestyles is depicted by long work hours and high levels of stress, which, in turn—and through their concomitants—give rise to strong demands for convenient relaxation solutions. For instance, personal massagers cater to the needs of urban residents experiencing stress and strain, offering convenient solutions whether at home or on the go. They provide immediate relief from the physical demands of urban life, addressing the growing demand for self-care and empowering individuals to take proactive steps toward their well-being.
 

A women's personal massager is a device designed to provide pain relief and health wellness. They come in the form of handheld devices, wand massagers, and bullet vibrators, among a host of other designs to suit specific purposes. They are primarily used for therapy and pain relief. They are manually operated, powered by batteries, or electrically powered. These products allow for their use in exercises relating to the pelvic floor muscles or simply for massage purposes.
 

Women Personal Massager Market Trends

The market is seeing a surge in demand for compact, portable massagers that ensure convenience without sacrificing performance. This has spurred the development of lightweight handheld and cordless models. Simultaneously, there's a notable shift towards integrating advanced technology features like smart controls, app connectivity, and customizable settings into personal massagers. These innovations elevate the user experience by enabling personalized massage routines and remote operation. Furthermore, there's a rising preference for personal massagers used therapeutically to promote muscle relaxation, alleviate pain, and reduce stress. Manufacturers are responding with ergonomic designs, adjustable features, and specialized massage heads tailored to enhance effectiveness and user comfort in these applications.
 

Consumer buying behavior in women personal massager market depends on various factors, influencing the market such as product review, product price, ease of use. Women will most likely want to know how effective the massager is at pain relief and therapy. They would probably check the adjustable intensity levels, different massage modes like percussion, vibration, or shiatsu, or ergonomic design to focus on specific areas. Many of them base their decisions on the reviews of other users, recommendations by health professionals, and good testimonials regarding pain reduction and effectiveness in therapy. Although price is important, women will usually go for a good massager with increased functionality and durability. They may weigh the price against the perceived values and the benefits that the massager can offer.
 

Women Personal Massager Market Analysis

The market is segmented based on type: Handheld Massagers, Shiatsu Massagers, Percussion Massagers, and Others (wand massagers, portable massagers). The Handheld Massagers segment witnessed significant growth in 2023, emerging as the dominant force, generating a revenue of USD 1.06 billion, and is expected to reach USD 2.55 billion by 2032. The handheld massagers are lightweight, compact, and simple to use.
 

They are portable and can be carried everywhere to enable the customer to have massages anywhere: at home, work, or traveling about, thereby bringing convenience to relaxation and relief. These handheld massagers may be utilized for professional use in hospitals, therapy settings, or even in one's own home by any individual. They are particularly popular among registered massage therapists, physiotherapists, and individual consumers for self-use because of their convenience.
 

Based on power source type, the women personal massager market is divided into battery-powered and corded electric. The corded electric segment dominated the market in 2023, capturing a substantial market share of 58.96%. This segment is anticipated to maintain its lead, projected to reach a valuation of USD 4.07 billion by 2032. The corded electric massagers have uninterrupted power while in use. Unlike the battery-run type, these corded electric massagers will not interrupt their operations. Similar to battery-run massagers that require frequent replacements of batteries, corded electric models are free from these repetitive expenses and therefore save a good amount on maintenance costs for consumers in the long run.
 

Based on distribution channels, the women personal massager market is segmented into online and offline channels. In 2023, the online segment emerged as the market leader, commanding a substantial 64.02% market share, and is anticipated to reach a valuation of USD 4.57 billion by 2032. Online platforms are incomparable in convenience, allowing consumers to window shop, compare, and buy personal massagers from the comfort of their homes or even on the move. All of this caters to and facilitates busy lifestyles without having to visit physical stores. Online platforms open international markets for consumers to purchase personal massagers from any part of the world. This helps manufacturers widen the market for their products and increase their visibility and availability to a larger audience.
 

The North America region holds with a market share of 31.68% of the overall market. The North America market is expected to reach USD 2.07 billion by 2032. North America dominates the women's personal massagers market due to several factors that lead the region. High disposable incomes make premium products affordable for consumers, while effective retail infrastructure entails wide availability through a variety of channels, from specialty stores to large e-commerce platforms.
 

North America: In terms of country, the U.S is dominating the North America women personal massager market with revenue of around USD 0.55 Billion in the year 2023 and expected to reach around USD 1.35 billion by 2032. U.S.-based manufacturers and brands lead in innovation. They support products with advanced features such as app connectivity, smart controls, ergonomic designs, and good materials, which add value resonating with tech-savvy consumers seeking premium products. Effective marketing further strengthens one's position in the market with campaigns well strategized across digital platforms, product endorsements, and sponsorships that maximize brand awareness and customer engagement.
 

Asia Pacific: Japan is leading the Asia Pacific women personal massager market is growing at a fastest growth rate of around 13.71% with a market share of around 33.16% in the market during 2023. Japan presents a remarkable domestic market for personal wellness products, including personal massagers. The high population density in its urban areas makes accessing a whole range of products very easy through local retail outlets, department stores, and online platforms. Japanese consumers are rapidly becoming more conscious of health and wellness; hence, in demand are effective means of relaxation, stress management, and good health. These are two emerging trends within which personal massagers fit very well. Key to their popularity with Japanese consumers, these devices hit upon—and blend—two such trends.
 

Europe: Germany is leading the Europe women personal massager market is growing at the fastest growth rate of around 11.28% with a market share of around 9.08% in the global market during 2023. German manufacturers are renowned for their commitment to quality, precision engineering, and technological innovation. Their products would be very attractive to discerning consumers who want reliable and effective devices because they provide advanced functionality and ergonomic design with high-quality raw materials. There is a well-built-up retail infrastructure with specialty stores, department stores, and online platforms heretofore in Germany that allows easy distribution and reach for personal massagers across the country.
 

Women Personal Massager Market Share

The key players operating in the market are AZAH, RENPHO, hotmedics, zillion, naipo all together comprising a market share of 15-20% in 2023. The market is full of many brands and manufacturers, well-established, larger ones, and those that are emerging or more niche. Each brand usually has several product lines that offer a lot of different options in features and price, thus adding to the diversification of the market.
 

Women Personal Massager Market Companies

Major players operating in the women personal massager industry include:

• AZAH
• HealthSense
• JSB Wellness
• PureWave by PADO
• RoboTouch
• RENPHO
• HoMedics
• Dealsure
• TOUCHBeauty
• AGARO
• Dr Physio
• Lifelong
• Brookstone
• Naipo
• Zyllion
   

Women Personal Massager Industry News

• In August 2022, SKYN™ introduces nine new personal massagers, Featuring remote control and 10 vibration modes, this massager doubles as a Kegel trainer. It boasts a luxurious ultra-soft silicone finish, USB rechargeability, and water resistance, ensuring a premium experience.
   
• In August 2022, Health brand Hyperice has launched a new portable percussion massager - the Hypervolt Go 2. It's a significant upgrade over its predecessor, the Hypervolt Go. Designed for on-the-go use, the Hypervolt Go 2 focuses on relaxing muscles, eliminating fatigue and reducing stress and tension. Designed for athletes and individuals, it helps users relax with a five-minute treatment every day.
   
• In 2020, Theragun has launched a series of new electric massagers that focus on their quiet operation: Prime, Elite and Pro. The brand's QuietForce technology allows the device to be used in one room without disturbing anyone in another - both a timely need amid the coronavirus-related and widespread stay-at-home orders and a potentially unique feature in a noisy room. electric massagers.

The women personal massager market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million units) from 2021 to 2032, for the following segments:

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Market, by type

• Handheld massagers
• Shiatsu massagers
• Percussion massagers
• Others (wand massagers, portable massagers)

Market, by power source type

• Battery powered
• Corded electric

Market, by purpose

• Menstrual relief
• Muscle therapy
• Myofascial release
• Pain relief
• Skincare
• Stress relief
• Tissue therapy

Market, by consumer group

• Athletes and fitness enthusiasts
• Office workers
• Anti-aging
• Medical use

Market, by application

• Neck and shoulder massagers
• Back massagers
• Foot massagers
• Hand massagers
• Head massagers
• Others (eye massage massager, thigh massager, ankle massager, leg massager)

Market, by distribution channel

• Online  (Company website, E-commerce website)
• Offline (Health and wellness centers, Supermarket/Hypermarket, Specialty stores)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA