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The increasing emphasis on health and wellness is driving the demand for nutrient-rich foods and ingredients. Wheat germ oil's nutritional profile, including its high vitamin E content and essential fatty acids, aligns with this trend. Consumers are actively seeking products with minimal processing and clean labels, free from synthetic additives and preservatives. Wheat germ oil's natural origin and nutrient density appeal to this demand. Wheat germ oil's presence in skincare and haircare products is on the rise due to its potential benefits for skin health and hair vitality.
U.S. market size was valued at USD 124.5 million in 2022, owing to the region
Online retail segment share is anticipated to record 5.3% CAGR from 2023 to 2032, as they provide consumers with the convenience of purchasing wheat germ oil from the comfort of their homes, making it an attractive option for busy individuals.
The market size of wheat germ oil reached USD 601.3 million in 2022 and is estimated to cross USD 1.3 billion by the end of 2032, says this GMI report.
Archer Daniels Midland Company, NOW Foods, Grupo Plimon, Agroselprom Group, Henan Kunhua Biological Technology Co., Ltd., Ningxia Yousha Almond Co., Ltd., GEMEF INDUSTRIES, SUNGAITER COMPANY LIMITED, Swissol Group, Derma Essentia.