Hops Market Size - By Product Type, Application Analysis, Share, Growth Forecast, 2025- 2034

Hops Market Size

The global hops market size was valued at USD 8.8 billion in 2024 and is estimated to grow at a CAGR of over 6.1% from 2025 to 2034. The rising popularity of distinct beer styles, particularly those that use hops for taste and fragrance, are key drivers of the hops industry. Craft brewers are looking for unique hop types to make distinctive and tasty beers, which has increased demand for different hop options and fuelled market.
 

Research and development activities are critical in fuelling revenue growth of the hops industry because they generate innovation in hop breeding, growing, and processing processes. R&D activities draw the interest of both craft brewers and large-scale breweries, with an emphasis on producing novel hop varieties with distinct taste profiles and better disease resistance.
 

Furthermore, the exploration of sustainable and efficient cultivation practices, as well as the discovery of novel hop applications, such as in the pharmaceutical and cosmetics industries, broaden market opportunities, while constantly improving hop quality and yield ensures a consistent supply for the thriving craft beer sector. This emphasis on research and innovation drives the market's growth. and sustainability, adapting to changing consumer preferences and industrial demands.
 

Hops Market Trends

The hops industry is experiencing numerous notable trends and analyses, mostly driven by the craft beer expand, increasing customer preference for unique and diverse flavors, and rising demand for organic and natural ingredients in brewing. Craft breweries are looking for new hop categories to differentiate their products, which has resulted in an increase in aroma and experimental hop varietals. Furthermore, worldwide health and wellness trends have increased interest in low-alcohol and non-alcoholic beer, driving up demand for hops in these products.
 

Hops Market Analysis

The global hops industry is driven by the growing demand for craft beer, rising consumer preferences for premium and organic ingredients, and expanding applications in pharmaceuticals, cosmetics, and herbal supplements. Key product types include aroma, bitter, and dual-purpose hops, with pellet hops dominating due to ease of use in brewing. Europe remains the largest producer, led by Germany, while North America and Asia-Pacific are significant growth markets due to increasing beer consumption. Challenges include climate change affecting cultivation and price volatility.

Based on product type, the hops market is segmented cascade, chinook, amarillo, centennial, and others. Cascade held a majority market value of USD 3.1 billion revenue in the year 2024. Cascade hops are in high demand due to their distinctive citrusy and floral aroma, which makes them popular among craft brewers, particularly in the manufacture of American Pale Ales and other hop-forward beer varieties.
 

Cascade's versatility in aroma and bittering applications, combined with its distinct grapefruit and floral overtones, have made it a sought-after hop variety, leading to its ongoing success in the craft beer sector. Its unique flavor profile provides depth and character to brews, attracting consumers seeking unique and robust flavor sensations, fuelling market demand for cascade hops.
 

Based on application, the hops market is segmented as alcoholic beverages, pharmaceuticals, cosmetics, and others. Alcoholic beverages segment hold a dominant market share of 57% in 2024. Hops are essential in the creation of alcoholic beverages, particularly beer. They contribute flavor, bitterness, and aroma to the beer, balancing the sweetness of the malt and offering distinct flavor and aroma qualities.
 

Hops are used in a range of alcoholic beverages, including ales, craft beers, stouts, lagers, and porters, in addition to traditional beer. Furthermore, they play an important role in the production of flavored and speciality beers, like as India Pale Ales (IPAs), by contributing distinct and diverse flavor profiles. Thus, the aforementioned factors are projected to expedite the Hops industry growth in the coming years.
 

The U.S. hops market crossed USD 3.1 billion in 2024, due to its robust craft beer industry. The growing consumer preference for craft beers, which often require higher hop usage for unique flavors and aromas, is a key driver. The Yakima Valley in Washington accounts for a significant share of the country's hop production, benefiting from ideal climatic conditions and advanced farming techniques. Moreover, the increasing trend of sustainable and organic farming practices aligns with the demand for premium ingredients, further bolstering the market.
 

The North American hops market is driven by the expansion of craft breweries across the U.S. and Canada. Rising consumer interest in locally produced, high-quality beer has led to a surge in the demand for specialty hops. Additionally, technological advancements in hop processing and the availability of innovative hop varieties cater to the diverse flavor profiles sought by brewers. In Canada, the burgeoning craft beer culture and government support for agricultural exports are contributing to market demand. The region also benefits from increasing investments in sustainable farming practices, ensuring long-term supply stability.
 

Hops Market Share

Companies like Heineken and Carlsberg Breweries play a pivotal role in driving the hops industry through their extensive global reach and continuous innovation in beer production. Their focus on premium, craft-style offerings and sustainable sourcing of hops contributes significantly to industry growth. Brewers Select Limited, a key supplier, supports craft brewers by providing a diverse range of high-quality hops, catering to the growing demand for unique beer flavors.
 

Hop Head Farms is instrumental in cultivating specialty and aromatic hop varieties, aligning with the craft beer revolution. Meanwhile, DVKSP Impex, with its emphasis on global trade, ensures the availability of hops in emerging markets, bridging supply chain gaps and fueling growth in regions with rising beer consumption. Collectively, these companies contribute to the dynamic expansion of the hops industry, both in traditional and emerging beer markets.
 

Hops Market Companies

Major players operating in the hops industry are:

• Ausmauco Biotech
• Barth-Haas Group
• Brewers Select Limited
• Carlsberg Breweries
• DVKSP Impex
• Heineken
• Hop Head Farms
• Hops Direct
• John I. Haas
• New Zealand Hops
• Sapporo Holdings
• Steiner Hops
• Styrian Hops
• The Hop Planter Association Tettnang
• Yakima Chief Hops
   

Hops Industry News

• In January 2023, Crosby Hops, an integrated hop grower, processor, and merchant, expanded its product offerings by introducing cryogenically processed lupulin pellets. The new CGX concentrated pellets, available in various varieties, enabled brewers to create aggressively hopped beers with improved yields and margins while reducing the environmental impact of production.
   
• In August 2022, NZ Hops launched the Bract Brewing Programme to learn about the brewing performance of their newest varieties as they progress from testing to commercialization. The program takes trial hops grown in New Zealand's Tasman region and sends them to around 60 brewers worldwide for use in a single hopped beer.
   

This hops market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Type

• Cascade
• Chinook
• Amarillo
• Centennial
• Others (e.g., citra, galaxy, simcoe)

Market, By Application

• Alcoholic beverages
• Pharmaceuticals
• Cosmetics
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa