Wedding Gown Market - By Style, By Material, By Length, By Sleeve Type, By End-use, By Distribution Channel, Global Forecast 2024 – 2032

Wedding Gown Market Size

The global wedding gown market size was valued at USD 40.4 million in 2023. The market is expected to grow from USD 42.1 million in 2024 to USD 61.6 million in 2032 at a CAGR of 4.8%. The demand for wedding gowns is shaped by several factors, which also affect the wedding industry. Among them is the cultural importance attached to springing nuptial.
 

Because weddings are regarded as one of the most important milestones in a person's life, couples are usually willing to spend on well-fitted wedding gowns that goes well with their personality, customs, and social class. In most cultures, brides are expected to buy wedding dresses that are appropriate to the occasion and ensure that their wedding day is unforgettable. According to the U.S. Census Bureau, roughly 2.02 million people walked down the aisle in America in 2022, marking yet another indicator of wedding purchases, including gowns.
 

The growing influence of social media and the impact of celebrity culture escalates the attention given to wedding gowns. Instagram and Pinterest have made wedding planning a more visual affair by showcasing different styles, designers, and trends of wedding gowns that serve to motivate brides. As celebs and influencers share their wedding stories, they set new standards in style and luxury that compel brides to seek similar styles and fashion brands for their ceremonies. In the United States, 72% of adults use social media according to data from Pew Research Center, and Instagram, in particular, is popular with younger age groups, including those getting ready for nuptials.
 

An increase in the popularity of destination weddings is shifting the styles and designs of wedding gowns. Unique settings do appeal to brides, who often search for travel-friendly gowns. Such brides also consider weather conditions, for instance, opting for lightweight fabrics for beach weddings, while for formal ceremonies, they prefer heavier, more complex designs behind the fabric. As U.S. residents continue to travel and attend more weddings abroad, the National Travel and Tourism Office reports a 30% increase in overseas travel in 2023 as compared to 2022. This shift in travel culture signals a greater need for wedding gowns designed to be worn in different locations and for different themes.
 

The wedding industry, including wedding gown sales, is highly seasonal. Sales are often concentrated in specific months or seasons, leading to fluctuations in demand throughout the year. This can pose challenges for inventory management and cash flow. Economic recessions or downturns can impact consumer spending on non-essential items, including expensive wedding attire. During economic uncertainties, couples may opt for more budget-friendly options, affecting the demand for high-end wedding gowns.
 

Wedding Gown Market Trends

• Weddings dress designers and companies have been slowly shifting to more sustainable and eco-friendly resources. They have started incorporating organic fabrics and recycled materials to match the environmental values of the modern brides. The Environment Protection Agency (EPA) shows that the textile industry is one of the most polluting industries in the world with the US alone generating around 17 million tons of textile waste every year. This industrial characteristic has motivated many designers towards adopting ecologically modern practices.
   
• The wedding dress market is becoming more inclusive not just in sizes, but in race and ethnicity as well. Many marketers and retailers are now creating clothes to target a larger population of people and show different forms of bodies as strong. The CDC states that the average American woman has a body mass index (BMI) of 29.6 which definitely calls for more inclusive sizes in the bridal range. On the other hand, minimalist and timeless designs are at the forefront of bridal fashion. Brides are now looking for clean lines, simple silhouettes, and elegant details that represent classic fashion, and as a result, are more likely to withstand the test of time. Brides in America spend around $28,000 on average for wedding expenses, as reported by the American Census Bureau. This has resulted in many brides investing in classic bridal gowns hoping to repurpose or reuse them.
   
• Versatility remains one of the leading trends, as designers are integrating detachable components. Skirts, capes, and sleeves can easily be removed, enabling brides to change their appearance without having to change into a different dress during the reception. As pointed out by the U.S Department of Commerce, the bridal wear market is anticipated to expand due to changing consumer sentiments that appreciate multifunctional and eco-friendly designs.
   

Wedding Gown Market Analysis:

Based on style, the market is divided into Ball gown, Mermaid style, Trumpet, A-Line, Sheath, Tea-length, Others. Ball gown held the dominant market share of USD 14.1 million in 2023.
 

• Ball gowns are preferred by brides who want a fairy tale styled wedding. This cut is frequently chosen for big and formal weddings. For those brides who want to make a grand and dramatic statement entrance, ballgown skirts with intricate detailing and huge skirts are popular.
   
• Mermaid bridesmaid gowns are my favorite with brides who want to show off their figure. This gown style features a fitted bodice which elegantly flares at or just beneath the knee.
   

Based on material, the wedding gown market is categorized into Satin, Georgette, Chiffon, Lace, Others. Satin accounted for over 45% market share in 2022 and is projected to grow through 2032.
 

• Satin is known for its smooth and luxurious texture, appealing to brides who desire a gown with a touch of opulence. Satin dresses are often chosen for formal weddings, as the fabric drapes well and adds an element of sophistication.
   

North America dominated the global wedding gown market in 2023. Within North America, the U.S. generated a revenue of over USD 9.8 million in 2023 and is expected to reach USD 15.5 million.
 

• The weddings industry's size and growth in North America affects the demand for wedding gowns. The growth of the market for weddings leads to the increased need of bridal clothing including bridal gowns.
   
• In North America, weddings are very important socially. The custom of hosting big wedding functions and celebrations ensures the constant need for stylish and elegant wedding gowns.
   

North America: In terms of country, US is dominating the North America eyewear market with revenue of around USD 9.8 million in the year 2023 and expected to reach around USD 47.4 billion by 2032.
 

• In the U.S., the demand for wedding gowns is shaped by a combination of cultural, economic, and social factors that influence how brides approach their wedding attire. One of the most significant demand drivers is the deep cultural significance of weddings in American society. For many brides, the wedding dress is not only a fashion statement but also a symbol of personal milestones and aspirations. The tradition of brides wearing elaborate gowns to mark one of the most important events in their lives remains strong, fueling consistent demand for a wide variety of gown styles, from classic to modern designs.
   

Europe: In terms of country, Germany dominated the wedding gown market with a share of 22%.
 

• In Germany, the demand for wedding gowns is influenced by a blend of cultural traditions, evolving fashion trends, and societal shifts that shape how couples approach their weddings. One of the most significant drivers is the deep-rooted cultural tradition of weddings in Germany, where the wedding dress is often seen as a central element of the ceremony.
   
• Although weddings in Germany tend to be more understated compared to some other cultures, the importance of the bride's gown remains undeniable, with many brides still desiring a classic, elegant dress that reflects the significance of the occasion. Traditional bridal attire, such as white or ivory gowns, is popular, but modern brides are increasingly opting for contemporary styles, which is reshaping the demand for wedding gowns. 
   

Asia Pacific: In terms of country China dominated with the overall wedding gown market share of around 22.3% in the Asia Pacific market.
 

• In China, the demand for wedding gowns is driven by a combination of traditional cultural values, modern fashion trends, and evolving social expectations, all of which influence the choices of brides-to-be. Weddings in China are deeply rooted in cultural significance, and the wedding gown plays a pivotal role in the celebration.
   
• Traditional Chinese wedding attire, such as the red qipao or cheongsam, holds cultural importance, but over the years, there has been a noticeable shift towards the adoption of Western-style white wedding gowns. This shift, influenced by globalization and the growing exposure to Western media, has sparked an increasing demand for bridal gowns that blend traditional elements with modern aesthetics, creating a unique demand for a wide variety of gown styles.
   

Wedding Gown Market Share

• The top 7 companies in the home improvement market include Marchesa, Monique Lhuillier, Oscar de la Renta, Pronovias, Reem Acra, Sophia Tolli, Vera Wang and they collectively held a share of 11% in the market.
   
• Vera Wang is one of the most popular and prominent bridal designers in the world and has a significant share in the high-end wedding gown industry. With her being one of the top bridal labels, Wang’s name is always heard in association with high-society weddings, as she is known for providing exquisite couture wedding gowns.
   
• Reem Acra is a reputed bridal designer with distinct craftsmanship style and luxurious, modern wedding dresses. Although her business is very well-known in the couture bridal fashion segment, her market share looks small when compared to leading mass market businesses like David's Bridal or Pronovias.
   
• Sophia Tolli is one of the famous bridal designers who has a touch of romance and elegance in her wedding gowns, as well as accessibility. Sophia Tolli's designs appeal to brides who want sophistication without breaking the bank, and her gowns sit in the mid-high range of the bridal market. While not as popular as Vera Wang in the luxury segment, Sophia Tolli still holds a strong position in the global market, particularly in North America because of her extensive distribution through bridal boutiques and retailers.
   

Wedding Gown Market Companies

Major players operating in the wedding gown industry include:

• Allure Bridals
• Amsale
• Carolina Herrera
• David's Bridal
• Hayley Paige
• Jenny Packham
• La Spose di Gio
• Maggie Sottero Designs
• Marchesa
• Monique Lhuillier
• Oscar de la Renta
• Pronovias
• Reem Acra
• Sophia Tolli
• Vera Wang
   

The global market is highly fragmented owing to the presence of several market players. Major companies operating in the market are Pronovias, Vera Wang, Davids Bridal, accounting over 33% market share in the year 2023. The major market players are focusing on mergers & acquisitions, facility expansion, and strategic partnerships to expand their product offerings, customer reach, and enhance market presence. Companies are also focusing on acquisition strategy.
 

Government support to boost the adoption of low GWP refrigerant and the geographical expansion of key players are anticipated to intensify the market competition over the forecast timeframe. An acquisition strategy enables a company to enter new markets and product lines instantaneously with a recognized brand having a good reputation and an existing client base. An acquisition can overcome market entry barriers that were previously challenging.
 

Wedding Gown Industry News

• On May 12, 2023, Elie Saab opened its first flagship store in Saudi Arabia, in the Middle East. Elie Saab started expansion in the region to cement its presence in the Gulf and the region at large.
   
• On April 18, 2023, Pronovias' owners injected Euro 110 Mn to refinance the company and improve its liquidity. The Spain-based bridal fashion company, Pronovias, was acquired by its creditors, Bain Capital and credit specialist MV Credit. With more money, the company can focus more on research and development to enhance its product quality.
   

The wedding gown market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue and volume (USD Billion) (Million Units) from 2018 to 2032, for the following segments:

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Market, By Style, 2018 – 2032

• Ball gown
• Mermaid style
• Trumpet
• A-Line
• Sheath
• Tea-length
• Others (fit and flare, colmn)

Market, By Material, 2018 – 2032

• Satin
• Georgette
• Chiffon
• Lace
• Others (tulle, organza)

Market, By Length, 2018 – 2032

• Mini
• Midi
• Maxi

Market, By Sleeve Type, 2018 – 2032

• Short sleeve
• Long sleeve
• Sleeveless

Market, By End-Use, 2018 – 2032

• Individuals
• Commercial
• Clothing rental services
• Wedding consultant
• Photographic studio
• Others (religious institutions, social institutions, etc)

Market, By Distribution Channel, 2018 – 2032

• Online channels
  • E-commerce
  • Company websites 
• Offline channels
  • Specialty stores
  • Mega retails stores
  • Others (individual stores, departmental stores)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia       
  • Indonesia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa