Watering Equipment Market - By Type, By Material, By End Use, By Distribution Channel, Forecast 2025 to 2034

Watering Equipment Market Size

The global watering equipment market size was valued at USD 12.2 billion in 2024 and is estimated to grow at a CAGR of over 6.6% from 2025 & 2034. Growing concerns about water scarcity and environmental sustainability are driving demand for efficient watering equipment. Government agencies and environmental groups promote water conservation, leading to increased use of efficient irrigation tools. Drip systems, micro-sprinklers, and water timers help reduce waste while keeping plants healthy. This trend is especially strong in regions with water shortages.
 

Additionally, government rules and incentives support the move toward water-saving equipment. New regulations control water uses in farming, gardening, and landscaping. Financial benefits like subsidies and tax breaks encourage farmers, homeowners, and businesses to invest in efficient watering systems. These measures create opportunities for equipment manufacturers while supporting environmental goals. Consumer awareness strengthens market progress. People and organizations now look for eco-friendly watering solutions. Modern equipment with moisture sensors and automated controls helps save water. This mix of regulations, environmental awareness, and better technology makes water conservation a major factor in market growth.
 

Watering Equipment Market Trends

The market is shifting toward smart automation, with IoT-enabled irrigation systems and AI-powered water management devices transforming water distribution. These systems use sensors to measure soil moisture, weather conditions, and plant needs, enabling precise irrigation and reduced costs. The market also shows increased adoption of eco-friendly materials and modular designs, allowing users to create customized solutions for both residential and industrial applications. This evolution reflects a broader focus on sustainability and efficiency, with systems that can be controlled remotely through smartphones and provide real-time monitoring capabilities.
 

The high cost of advanced watering equipment, such as IoT-enabled irrigation systems and automated sprinklers, limits market growth, especially among small-scale farmers and residential users. These systems' substantial prices, driven by integrated sensors, software, and durable materials, remain out of reach for many users, particularly in developing regions. The technical complexity of these systems, combined with limited access to training and support, further discourages potential buyers who often choose simpler, traditional alternatives. This situation restricts market expansion and water efficiency improvements, as advanced equipment adoption stays concentrated in high-income regions and large-scale operations.
 

Watering Equipment Market Analysis

Based on type, the market is segmented into watering cans, drip irrigation kits, sprinklers, hose nozzles, misters, others (pumps, pipes, valves). The sprinklers segment dominated the market in 2024, generating a revenue of around 4.3 USD billion of the total market in 2024, and is expected to grow at a CAGR of 7% in the forecast timeframe.
 

The sprinklers segment is a key part of the market, serving agricultural, residential, and commercial users. These devices distribute water evenly across large areas by mimicking rainfall. Sprinklers are widely used for landscape irrigation, crop watering, and sports field maintenance. Modern smart sprinklers now include sensors and timers to improve water efficiency. With increasing focus on water conservation and automation, the segment continues to grow as a vital part of modern irrigation systems.
 

Based on distribution channel, the watering equipment market is classified into direct sales & indirect sales. The indirect sales segment dominated the market in 2024, with a share of around 68.2% of the total market share and is expected to grow at a CAGR of 6.9% in the forecast timeframe. The indirect sales segment of the market works through wholesalers, retailers, and e-commerce platforms to reach customers.
 

Local stores, retail chains, garden centers, and hardware stores serve as main sales points for residential users and small businesses, offering various product choices and brand details. E-commerce growth has strengthened this segment by providing easy access, better prices, and product information to urban and tech-savvy buyers. This distribution method helps manufacturers reach more customers across different regions.
 

The U.S. watering equipment market accounts for around USD 2.3 billion of the total market share with a CAGR of 6.8% in the forecast timeframe. The United States watering equipment industry plays a key role in the global market, with strong demand across residential, commercial and agricultural sectors. Market growth is driven by sustainable irrigation practices and smart watering technologies as users focus on water conservation.
 

Government incentives and policies support efficient water management, particularly in drought-affected regions like California. The market's extensive retail and e-commerce networks facilitate the distribution of IoT-enabled systems and efficient equipment, while increased urban landscaping activities continue to boost market expansion.
 

North America: The United States watering equipment market holds a strong position globally, driven by demand for efficient irrigation across homes, businesses, and farms. Growing water scarcity concerns have led to increased adoption of advanced systems like IoT sprinklers and automated drip irrigation. U.S. companies are implementing AI-based irrigation management and water recycling technologies to optimize water usage. Government support through rebates and water management programs, along with rising interest in urban landscaping and gardening.

Europe: Germany is a major player in Europe's watering equipment industry, driven by its focus on sustainable water management and modern farming practices. The country's manufacturers integrate advanced technologies like IoT and AI into irrigation systems to optimize water usage. Government support through incentives and water regulations has increased demand for efficient watering equipment. Germany's strong gardening culture and engineering expertise have resulted in the development of durable, eco-friendly irrigation products, making it a leader in both market adoption and innovation.
 

Asia Pacific: China's watering equipment market is rapidly expanding, driven by the country’s large-scale agricultural operations, increasing urbanization, and focus on sustainable water management. As one of the largest agricultural producers globally, China is heavily investing in modern irrigation systems to enhance crop yields and reduce water wastage, particularly in regions facing water scarcity.
 

The government’s push for sustainable practices and support for technological advancements has further accelerated the adoption of smart irrigation solutions. Innovation in the market includes the development of solar-powered drip irrigation systems, IoT-enabled equipment for real-time water monitoring, and low-cost, durable sprinklers tailored for smallholder farmers. These advancements not only address the unique challenges of China's agricultural sector but also position the country as a leader in affordable, scalable watering solutions.
 

Watering Equipment Market Share

The market is fragmented, with prominent players holding a market share of 10%-15% of the total market share. Companies in the watering equipment industry are increasingly focusing on innovation, sustainability, and smart technologies to remain competitive. With growing consumer demand for water-efficient solutions, companies are investing heavily in research and development to create automated, IoT-enabled systems that offer precise, real-time water management. Many manufacturers are also emphasizing eco-friendly materials and energy-efficient products to align with global environmental trends.
 

Watering Equipment Market Companies

Major players operating in the watering equipment industry include:

• Briggs & Stratton Corporation
• Gilmour Manufacturing Company
• Hunter Industries Incorporated
• Irritrol Systems, Inc.
• Jain Irrigation Systems Ltd.
• John Deere & Company
• K-Rain Manufacturing Corporation
• Lindsay Corporation
• Netafim Ltd.
• Orbit Irrigation Products, Inc.
• Rain Bird Corporation
• The Scotts Miracle-Gro Company
• The Toro Company
• T-L Irrigation Company
• Valmont Industries, Inc.
   

Watering Equipment Industry News

• In November 2023, Xylem Inc., announced a strategic partnership with Microsoft to accelerate digital transformation in water infrastructure, focusing on AI and cloud technologies to improve water management and conservation efforts.
   
• In May 2024, Grundfos A/S launched a new line of energy-efficient smart water pump systems designed to reduce carbon footprint and improve water distribution in urban and agricultural settings.
   
• In May 2024, Mueller Water Products completed an acquisition of a smart water technology startup to enhance their digital water infrastructure monitoring and leak detection capabilities.
   

The watering equipment market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2021 to 2034, for the following segments:

Click here to Buy Section of this Report

Market, By Type

• Watering cans
• Drip irrigation kits
• Sprinklers
• Hose nozzles
• Misters
• Others (pumps, pipes, valves)

Market, By Material

• Plastic
• Metal
• Rubber
• Others

Market, By End Use

• Agriculture
• Residential gardening (home & garden)
• Commercial landscaping (parks, gardens, public spaces)
• Sports and golf fields

Market, By Distribution channel

• Direct sales
• Indirect sales

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa