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Water Purifier Market - By Product Type, By Technology, By Capacity, By Price, By Application, By Distribution Channel, Analysis, Share, Growth Forecast, 2025 - 2034
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Water Purifier Market
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Base Year: 2024
Companies covered: 18
Tables & Figures: 230
Countries covered: 22
Pages: 190
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Water Purifier Market Size
The global water purifier market size was estimated at USD 45.7 billion in 2024. The market is expected to grow from USD 48.1 billion in 2025 to USD 88.8 billion in 2034 at a CAGR of 7.1%.
Clean and safe drinking water is a basic requirement for human life. Many non-profit organizations are working to provide safe drinking water for the people. Water purifiers ensure the quality and safety of water for human consumptions. Globally, many organizations are creating awareness for water consumption, which boosts the demand for water purifiers which determine the presence of contaminants like bacteria, viruses, chemicals, and heavy metals.
Furthermore, the rising awareness for water borne diseases enhances the adoption of water purifiers globally. For instance, it is estimated that around 37.7 million Indians are affected by waterborne diseases annually; 1.5 million children are estimated to die of diarrhea alone and 73 million working days are lost due to waterborne disease each year.
Moreover, production of all kinds of industrial goods generate wastewater that can be contaminated with toxic elements. For instance, The United Nations reports that over 80% of the world’s wastewater goes back into the environment without being treated or reused. In the poorest countries, this number is over 95%. In the United States, wastewater treatment plants clean about 34 billion gallons of wastewater every day. These plants remove harmful substances like germs, phosphorus, nitrogen, heavy metals, and toxic chemicals before releasing the treated water into rivers and other waterways. However, the EPA says that old and overworked systems in the U.S. still release more than 850 billion gallons of untreated wastewater each year.
Water Purifier Market Trends
Hence, the government support will drive the adoption of new technologies in the market in upcoming years.
Water Purifier Market Analysis
Based on product type, the market is segmented as portable and fixed water purifier. In 2024, the fixed water purifier segment generated a revenue of USD 30.9 billion and is expected to grow at a CAGR of around 6.9% during the forecast period.
Based on Application, the water purifier market is segmented as residential, commercial and industrial. In 2024, the residential segment accounted for over 70.1% and is expected to grow at the rate of 7.1% till 2034.
Based on distribution channel, the water purifier market is segmented as online and offline. The offline channel segment is expected to hold a major share 61% in 2024 due to the traditional buying habits.
Water Purifier Market Share
Water Purifier Market Companies
Major players operating in the market are:
A.O Smith Corporation are acquiring other companies to establish their water purifier product globally. For instance, A. O. Smith Corporation (NYSE: AOS), a global water technology company, announced that it has completed the purchase of Pureit, a water purification business owned by Unilever PLC. The acquisition cost approximately $120 million, with some adjustments expected. Pureit provides a variety of residential water purification products, mainly in India.
Brita has won many awards for its product design in various countries such as BRITA, a product of German design and technology, clinched India's Best Design Award at the INDI Pool Design Awards 2019, shortly after its official launch in the country. Companies are using various strategies to be in the list of top players.
Water Purifier Industry News
The water purifier market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:
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Market, By Product Type
Market, By Technology
Market, By Capacity
Market, By Price
Market, By Application
Market, By Distribution Channel
The above information is provided for the following regions: