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Water Purifier Market - By Product Type, By Technology, By Capacity, By Price, By Application, By Distribution Channel, Analysis, Share, Growth Forecast, 2025 - 2034

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Water Purifier Market Size

The global water purifier market size was estimated at USD 45.7 billion in 2024. The market is expected to grow from USD 48.1 billion in 2025 to USD 88.8 billion in 2034 at a CAGR of 7.1%.
 

Water Purifier Market

Clean and safe drinking water is a basic requirement for human life. Many non-profit organizations are working to provide safe drinking water for the people. Water purifiers ensure the quality and safety of water for human consumptions. Globally, many organizations are creating awareness for water consumption, which boosts the demand for water purifiers which determine the presence of contaminants like bacteria, viruses, chemicals, and heavy metals.
 

Furthermore, the rising awareness for water borne diseases enhances the adoption of water purifiers globally. For instance, it is estimated that around 37.7 million Indians are affected by waterborne diseases annually; 1.5 million children are estimated to die of diarrhea alone and 73 million working days are lost due to waterborne disease each year.
 

Moreover, production of all kinds of industrial goods generate wastewater that can be contaminated with toxic elements. For instance, The United Nations reports that over 80% of the world’s wastewater goes back into the environment without being treated or reused. In the poorest countries, this number is over 95%. In the United States, wastewater treatment plants clean about 34 billion gallons of wastewater every day. These plants remove harmful substances like germs, phosphorus, nitrogen, heavy metals, and toxic chemicals before releasing the treated water into rivers and other waterways. However, the EPA says that old and overworked systems in the U.S. still release more than 850 billion gallons of untreated wastewater each year.
 

Water Purifier Market Trends

  • Integration of smart technologies such as IoT and AI have revolutionized the human life. The adoption of smart technologies in water purifiers has given rise to smart water management systems, enhancing efficiency, convenience, and water quality. in October 2023, Urban Company launched a new range of smart RO water purifiers under the sub-brand Native. The Native water purifiers come with rapid reverse rinse technology, and multi-micron filter surfaces that enable filters to last for two years, reducing the overall ownership costs for consumers. Additionally, the IoT feature available in the M2 version of the RO device can help users track real-time TDS levels, water consumption and filter life status on their Urban Company app.  
     
  • In 2021, Lustral Water, a local B2C company, introduced a water purifier that claims is the first in the world to use Artificial Intelligence (AI) and Internet of Things (IoT) technology with built-in sensors. The purifier removes harmful toxins and bacteria while keeping important minerals and vitamins. It also uses advanced technology to track water intake, pH levels, TDS levels, turbidity, mineral content, and water temperature through a smartphone app.
     
  • The UK's Natural Environment Research Council (NERC), Engineering and Physical Sciences Research Council (EPSRC), and India's Department of Science and Technology (DST) are working together on a USD 10.44 million Water Quality program. This program aims to study how natural and man-made pollutants move, change, interact, and affect the environment. It also looks at the risks these pollutants pose to people and nature. The program also develops sensors to monitor water quality in rivers and other water bodies. In addition, it is exploring water treatment technologies to support the sustainable recycling and reuse of water, along with recovering trace elements and nutrients.
     

Hence, the government support will drive the adoption of new technologies in the market in upcoming years.
 

Water Purifier Market Analysis

Water Purifier Market Size, By Product Type, 2021 - 2032 (USD Billion)

Based on product type, the market is segmented as portable and fixed water purifier. In 2024, the fixed water purifier segment generated a revenue of USD 30.9 billion and is expected to grow at a CAGR of around 6.9% during the forecast period.
 

  • Fixed water purifiers are installed at permanent locations mainly, household, industrial and commercial. These purifiers are provide various filtration process like, reverse osmosis (RO), ultraviolet (UV) filtration, and activated carbon filters. As per Statista, in 2021, reverse osmosis technology made up about 34% of India's water purifier market. Ultraviolet water purification technology held a smaller share of around 5%.
     
  • These purifiers are cost effective in longer period of time. They have strong filtration systems which reduce the frequency of replacement.
     
  •  Additionally, fixed water purifiers often incorporate advanced filtration technologies, addressing a broader spectrum of contaminants and providing a more comprehensive solution for long-term water purification needs.  
     
Water Purifier Market Revenue Share, By Technology, (2023)

Based on Application, the water purifier market is segmented as residential, commercial and industrial. In 2024, the residential segment accounted for over 70.1% and is expected to grow at the rate of 7.1% till 2034.

 

  • Worldwide many areas are facing the problem of water pollution, including contamination of chemicals, bacteria, viruses and heavy metals. Due to this, consumers are more aware of the health risks associated with polluted water, influenced by the adoption of water purifiers at home.
     
  • The government regulations and initiatives are pushing towards cleaner and safer water consumption and boost the growth of water purifiers.
     
  • Rising disposable income is one of the factors creating more demand for water purifiers as people are more likely to invest in health based products. As per Statista, in 2023, the United States had the highest gross household disposable income per person among OECD countries. This means that, on average, people in the United States had more money available to spend or save after paying taxes and receiving any government benefits. The disposable income per person in the United States was over 58,000 U.S. dollars when adjusted for differences in purchasing power between countries. Luxembourg ranked second with an average disposable income of about 50,500 U.S. dollars per person, while Switzerland came in third place.
     

Based on distribution channel, the water purifier market is segmented as online and offline. The offline channel segment is expected to hold a major share 61% in 2024 due to the traditional buying habits.
 

  • Water purifiers are a long term investment and due to this many people are interested in seeing and touching the products before making a purchase, enhancing the growth of offline segment.
     
  • Consumers are more likely to understand the products physically at the store and have a perception of personalized consumer services. Many water purifiers also require professional installation, which makes purchasing offline more attractive for immediate support.
     
  • However, in the upcoming years, online segment will expect to lead the market due to the rising e-commerce purchase.
     
North America Water Purifier Market Size, 2021 - 2032 (USD Billion)
  • In 2024, North America dominated the water purifier market with accounting to around 34% of the global market share and generated around USD 15.6 billion revenue in the same year owing to the increased awareness of contamination and growing heath awareness. The Environmental Protection Agency (EPA) has reported that drinking water in hundreds of communities across the United States contains harmful levels of toxic chemicals. This contamination affects millions of Americans, according to testing data released.
     
  • The Environmental Protection Agency (EPA) and states have found nearly 70,000 water bodies in the U.S. that do not meet water quality standards. Studies also show that most people in the U.S. have been exposed to per- and polyfluoroalkyl substances (PFAS) through polluted water, food, or air. These "forever chemicals" stay in the environment for a long time and can cause health problems.
     
  • In Asia Pacific region, China is leading the market growth of water purifiers owing to increase in number of launches and increase in concern about water pollution and contamination in urban and rural areas. For instance, The Super 2 Max water purifier from Xiaomi's ecological chain partner Viomi has been launched in China. With an initial flow rate of up to 2.96L/min, the new Viomi water purifier boasts 12000G dual-core and high-throughput architecture. The system uses a 6-layer fine filtration system and can fill a 150ml cup in three seconds.
     
  • In European region, Germany is leading the market growth owing to rising consumer awareness and strict government regulations. For instance, Germany has high-quality drinking water, which is one of the most closely monitored food products. The Ministry of Health, along with the UBA, has updated the Drinking Water Ordinance. The second amended version, starting from 24/06/2023, ensures that drinking water remains safe and healthy to use.
     

Water Purifier Market Share

  • The top 6 companies in the market include A.O. Smith Corporation, Brita LP, Culligan International Company, Kent RO Systems, LG Electronics, Panasonic Corporation and they collectively hold a share of 23% in the market.
     
  • The companies are continuously investing in R&D development and product innovations to remain competitive. Also, companies are adopting customer centric marketing strategies such as, for instance, Brita invests in strong consumer campaigns and partnerships with retailers to stay top of mind, especially by promoting the convenience and eco-friendliness of their products.
     
  • Several market players are focusing on sustainable and eco-friendly solutions to remain competitive. For instance, A.O. Smith is focusing on sustainable and long lasting products.  Which reduces the carbon footprint and aligning with growing trends of sustainability
     

Water Purifier Market Companies

Major players operating in the market are:

  • A.O. Smith Corporation
  • APEC Water Systems
  • Aquatech International LLC
  • Brita LP
  • Culligan International Company
  • Helen of Troy Limited
  • Honeywell International Inc.
  • iSpring Water Systems LLC
  • Kent RO Systems Ltd.
  • LG Electronics
  • Panasonic Corporation
  • Pentair Plc.
  • Unilever PLC
  • Whirlpool Corporation
  • 3M Purification
     

A.O Smith Corporation are acquiring other companies to establish their water purifier product globally. For instance, A. O. Smith Corporation (NYSE: AOS), a global water technology company, announced that it has completed the purchase of Pureit, a water purification business owned by Unilever PLC. The acquisition cost approximately $120 million, with some adjustments expected. Pureit provides a variety of residential water purification products, mainly in India.
 

Brita has won many awards for its product design in various countries such as BRITA, a product of German design and technology, clinched India's Best Design Award at the INDI Pool Design Awards 2019, shortly after its official launch in the country. Companies are using various strategies to be in the list of top players.
 

Water Purifier Industry News

  • On 8 January 2025, VIOMI launched two Composite Water Purifiers, Vortex 8 and Kunlun, during CES 2025. Vortex 8, which can be found on Amazon now, employs cutting-edge reverse osmosis (RO) with filtering accuracy of 0.0001-microns. This way the harmful contaminants PFOA, PFOS and microplastics are taken out of the water as how it makes it now safer to drink the water. It has an efficient wastewater disposal rate (3:1), which is three parts of clean water in, one part wastewater out. An extended-wear filter can last up to four years, cutting down on the frequency of changing it. Also, its space-saving tankless integrated design as well as its modern aesthetics make it appropriate for even compact kitchens.
     
  • In July 2024, Unilever reached an agreement to sell its water purification division, Pureit, to A. O. Smith, a prominent player in global water technology. Pureit provides diverse water purification solutions in countries including India, Bangladesh, Sri Lanka, Vietnam, and Mexico.
     
  • In October 2023, Urban Company launched two new models of its Native RO water purifiers last month, called M1 and M2. Available for purchase on Urban Company app, official Urban Company website and Amazon. This is a convenient way for customers to access products through different platforms. The company has pointed out one of M2 model feature. IoT (Internet of Things) technology is included, which enables users to monitor how the purifier is doing in relevant areas. Users can check the real-time TDS (Total Dissolved Solids) level in the water, keep track of how much water they have consumed as well as the status of purifier filter life through the Urban Company app. These features assist users in better maintenance of the purifier leading to improved water quality.
     

The water purifier market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($ Bn) and Volume in Thousand Units from 2021 to 2034, for the following segments:

Market, By Product Type

  • Fixed
  • Flexible

Market, By Technology

  • UV Water Purifiers
  • RO Water Purifiers
  • Gravity Water Purifiers

Market, By Capacity

  • Small (Below 5L)
  • Medium (5L to 10L)
  • High (Above 10L)

Market, By Price

  • Low
  • Medium
  • High

Market, By Application

  • Residential
  • Commercial
  • Industrial

Market, By Distribution Channel

  • Offline
  • Online

The above information is provided for the following regions:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Nordics
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • MEA
    • UAE
    • South Africa
    • Saudi Arabia

 

Authors: Avinash Singh, Sunita Singh
Frequently Asked Question(FAQ) :
Who are some of the prominent players in the water purifier industry?
Key players in the market include A.O. Smith Corporation, APEC Water Systems, Aquatech International LLC, Brita LP, Culligan International Company, Helen of Troy Limited, Honeywell International Inc., iSpring Water Systems LLC, Kent RO Systems Ltd., and LG Electronics.
How much is the North America water purifier market worth?
How big is the water purifier market?
What is the size of the fixed water purifier segment?
Water Purifier Market Scope
  • Water Purifier Market Size
  • Water Purifier Market Trends
  • Water Purifier Market Analysis
  • Water Purifier Market Share
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    Premium Report Details

    Base Year: 2024

    Companies covered: 18

    Tables & Figures: 230

    Countries covered: 22

    Pages: 190

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