Water Purifier Market - By Product Type (Portable, Fixed), By Technology (UV Water Purifiers, RO Water Purifiers, Gravity Water Purifiers), By Capacity (Small, Medium, High), By Price, By Application, By Distribution Channel & Forecast, 2024 – 2032

Water Purifier Market Size

Water Purifier Market was valued at USD 43 billion in 2023 and is anticipated to register a CAGR of over 7.5% between 2024 & 2032. The market has experienced significant growth in recent years as awareness regarding water quality and its impact on health has risen globally. With increasing concerns about contaminants, pollutants, and waterborne diseases, consumers are actively seeking reliable solutions to ensure access to clean and safe drinking water. The market has witnessed a surge in technological advancements, leading to the development of innovative water purification systems equipped with advanced filtration technologies such as reverse osmosis, UV purification, and activated carbon filtration.
 

As awareness about the detrimental effects of impurities in water on human health grows, consumers are increasingly prioritizing access to clean and purified water. According to the UN and the WHO, a child and approximately 3.5 million people die in every 21 seconds annually, in developing countries due to waterborne diseases caused by drinking contaminated water. Moreover, the surge in disposable incomes has empowered individuals to invest in advanced water purification systems, seeking a higher quality of life for themselves and their families. The market is also driven by the escalating awareness campaigns highlighting the importance of consuming purified water. Concurrently, the upswing in industrial activities has contributed to heightened pollution levels, highlighting the necessity for robust water purification solutions.
 

One prominent restraint in the water purifier market is the high maintenance cost associated with these systems. While water purifiers are essential for ensuring access to clean and safe drinking water, the upkeep and maintenance expenses can be a significant deterrent for potential consumers. The need for periodic filter replacements, servicing, and other maintenance tasks can add up over time, making the overall cost of ownership relatively high.
 

Water Purifier Market Trends

Integration of smart technologies, including IoT (Internet of Things) capabilities, allowing users to monitor and control water purification systems remotely using smartphones or other devices. For instance, in October 2023, Urban Company launched a new range of smart RO water purifiers under the sub-brand Native. The Native water purifiers come with rapid reverse rinse technology, and multi-micron filter surfaces that enable filters to last for two years, reducing the overall ownership costs for consumers. Additionally, the IoT feature available in the M2 version of the RO device can help users track real-time TDS levels, water consumption and filter life status on their Urban Company app.
 

Integration of water quality monitoring features that provide real-time data on water purity levels, allowing users to stay informed about the effectiveness of their water purifiers and the quality of the water they consume. For instance, in May 2023, Cloud Water Filters released the Cloud RO, an under-sink reverse osmosis filter that enables users to track water usage and quality using the Cloud application. Water quality is monitored by smart sensors, which transmit their findings to the consumer via a cloud app.
 

Water Purifier Market Analysis

Based on product type the water purifier industry is segmented into portable and fixed water purifiers. In 2023, the fixed segment dominated the market, holding the largest share at 68%. Fixed water purifiers are typically integrated into the infrastructure of households, offices, and commercial establishments, offering a continuous and convenient supply of purified water. The wide adoption of fixed systems is driven by their reliability, higher purification capacities, and the ability to cater to the needs of a larger user base. Additionally, fixed water purifiers often incorporate advanced filtration technologies, addressing a broader spectrum of contaminants and providing a more comprehensive solution for long-term water purification needs.
 

Based on technology, the market is classified into Ultraviolet (UV) Water Purifiers, Reverse Osmosis (RO) Water Purifiers, and Gravity Water Purifiers. In 2023, UV water purifiers dominated the market, holding the largest share at 66%. This can be attributed to the effectiveness of UV technology in eliminating a wide range of microorganisms and viruses, providing a reliable method for water disinfection. However, the gravity water purifiers segment is projected to exhibit the fastest growth with an estimated CAGR of 8.5%. This surge in demand is driven by factors such as the energy-efficient and cost-effective nature of gravity-based systems, making them well-suited for regions with unreliable electricity supply.  
 

Based on capacity the water purifier market is segmented into small (below 5L), medium (5L to 10L), and high (above 10L). The small segment dominated the market generating a substantial revenue of USD 24 billion. This segment's dominance can be attributed to the compact size of small capacity water purifiers making them ideal for households with limited space, catering to the needs of urban dwellers living in smaller apartments or homes. Additionally, the affordability and lower maintenance costs associated with smaller systems make them an attractive choice for cost-conscious consumers.
 

Based on application the market is characterized into residential, commercial, and industrial sectors. Among these, the residential segment emerged dominant in 2023, holding a share of 70%. This prevalence can be attributed to the increasing awareness among households regarding the importance of consuming purified water for health and wellbeing. Rising concerns about contaminants, waterborne diseases, and the desire for a convenient and readily available clean water source within homes have driven the adoption of residential water purifiers. Additionally, the growing middle-class population and increasing disposable incomes have empowered more households to invest in advanced water purification technologies.
 

Based on distribution channel the market is bifurcated into online channels and offline channels. In 2023, the offline channels segment held a dominant position, capturing a significant market share of 61%. This supremacy can be attributed to factors such as the traditional buying habits of consumers who often prefer to physically inspect and purchase appliances before making a decision. In-person consultations, personalized assistance, and the ability to witness product demonstrations contribute to the offline channels' popularity. Additionally, the water purifier industry often involves considerations of installation and after-sales services, further favoring offline channels where customers can directly engage with retailers and service providers.
 

North America emerged as the dominant segment, generating a revenue of USD 15 billion in 2023. This regional dominance can be attributed to heightened awareness among North American consumers regarding water quality, health consciousness, and a proactive approach towards adopting advanced water purification technologies. Additionally, stringent regulations governing water quality standards in the region have spurred investments in innovative water purification solutions. Asia Pacific region is anticipated to show the fastest growth in the forecast period at a CAGR of 8%, driven by escalating concerns about waterborne diseases, industrial activities, and the overall global emphasis on ensuring access to clean and safe drinking water.
 

Water Purifier Market Share

In 2023, dominant market players, including A.O. Smith Corporation, Brita LP, Culligan International Company, Kent RO Systems, LG Electronics, and Panasonic Corporation collectively holds around 20-25% market share. The global industry is a highly fragmented market. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
 

Water Purifier Market Companies

Major players operating in the water purifier industry include:

• A.O. Smith Corporation
• APEC Water Systems
• Aquatech International LLC
• Brita LP
• Culligan International Company
• Helen of Troy Limited
• Honeywell International Inc.
• iSpring Water Systems LLC
• Kent RO Systems Ltd.
• LG Electronics
• Panasonic Corporation
• Pentair Plc.
• Unilever PLC
• Whirlpool Corporation
• 3M Purification
   

Water Purifier Industry News

• In July 2023, Hindustan Unilever Limited (HUL) launched its Pureit Revito Series of water purifiers. The water purifier saves up to 70% of the water and enriches purified water with essential minerals like calcium and magnesium. They have upgraded the reverse osmosis membrane (ROM) and the filtration system, which equips the ROM to withstand contaminants and drinking water-related challenges.
   
• In January 2023, Water2 set up by UCL alumnus launched its new product the Pod, an under-sink water filter that uses activated carbon and silver ionisation to filter tap water to up to 0.1 microns (where one micron is equal to a thousandth of a millimetre). Particles larger than this will not pass through into drinking water.
   
• In November 2022, Culligan International merged with Waterlogic Group Holding to create a leadership in clean and sustainable drinking water solutions.
   

The water purifier market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Thousand Units) from 2018 to 2032, for the following segments:

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Market, by Product type

• Portable
• Fixed

Market, by Technology

• UV water purifiers
• RO water purifiers
• Gravity water purifiers

Market, by Capacity

• Small (Below 5L)
• Medium (5L to 10L)
• High (Above 10L)

Market, by Price

• Low
• Medium
• High

Market, by Application

• Residential
• Commercial
• Industrial

Market, by Distribution channel

• Online channels
• Offline Channels

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Indonesia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA