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There is a rising demand for eco-friendly washing machine cleaners that use biodegradable ingredients, minimal packaging, and sustainable manufacturing practices. Manufacturers are developing more effective formulas that target mold, bacteria, and residues while being gentle on machines and the environment. Integration of innovative cleaning technologies, such as enzymatic cleaners and plant-based surfactants, to enhance cleaning performance. Growing preference for non-toxic and allergen-free formulations that are safe for households with children and pets. Continued growth in online retail channels for purchasing washing machine cleaners, providing convenience and wider product selection.
The market size for washing machine cleaner was valued at USD 657.4 million in 2023 and is estimated to grow at 6.2% CAGR during 2024-2032, as consumers prioritize products that effectively clean and remove residue, mold, and bacteria from washing machine drums, hoses, and seals.
Foam washing machine cleaner industry size was USD 202.8 million and is expected to reach USD 361.5 million by 2032, owing to its convenience and ease of application.
Procter & Gamble, Reckitt Benckiser, Church & Dwight Co., Inc, Electrolux, S.C. Johnson & Son, LG Electronics, Samsung Electronics, Bosch Home Appliances, Whirlpool Corporation, Miele, Siemens, and Kao Corporation among others.
North America market recorded USD 153.8 million in 2023 and is expected to reach USD 273.4 million by 2032, driven by increasing awareness of hygiene and cleanliness.