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Washing machine cleaner industry seem to be consolidated in nature due to presence of local and global players across the globe. In 2023, the market players such as Procter & Gamble, Reckitt Benckiser, Church & Dwight Co., Inc., Electrolux, S.C. Johnson & Son, LG Electronics, Samsung Electronics and Bosch Home Appliances collectively held around 20%-25% market share. These prominent players are proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
Major players operating in the washing machine cleaner industry are:
The market size for washing machine cleaner was valued at USD 657.4 million in 2023 and is estimated to grow at 6.2% CAGR during 2024-2032, as consumers prioritize products that effectively clean and remove residue, mold, and bacteria from washing machine drums, hoses, and seals.
Foam washing machine cleaner industry size was USD 202.8 million and is expected to reach USD 361.5 million by 2032, owing to its convenience and ease of application.
Procter & Gamble, Reckitt Benckiser, Church & Dwight Co., Inc, Electrolux, S.C. Johnson & Son, LG Electronics, Samsung Electronics, Bosch Home Appliances, Whirlpool Corporation, Miele, Siemens, and Kao Corporation among others.
North America market recorded USD 153.8 million in 2023 and is expected to reach USD 273.4 million by 2032, driven by increasing awareness of hygiene and cleanliness.