Video Encoders Market - By Number of Channels (Single Channel, Multi-Channel), By Type (Standalone Encoders, Rack-Mounted Encoders), By Application (Broadcasting, Surveillance), Forecast 2024 - 2032

Video Encoders Market Size

Video Encoders Market size was valued at over USD 2.5 billion in 2023 and is estimated to register a CAGR of over 5.5% between 2024 and 2032. There is a significant shift in how consumers access entertainment, with a clear preference for streaming services over traditional broadcast and cable TV.
 

For instance, Netflix, an OTT service provider reported an increase in over 30 million subscribers in 2023 as compared to previous year with over 260 million subscribers in 2023. This shift is largely attributed to the convenience, variety, and flexibility offered by streaming platforms. As consumer demand for streaming content continues to rise, so does the need for video encoders, which are essential for preparing and delivering this content efficiently across various platforms. As consumers increasingly expect High-definition (HD) and Ultra-high-definition (UHD) video quality, streaming services must utilize advanced video encoders capable of handling such high-resolution content.
 

Encoders play a crucial role in compressing video files without significant loss of quality, making efficient use of bandwidth and enhancing the viewer's experience. To enhance user experience, streaming services are adopting adaptive streaming technologies that adjust video quality in real-time based on the viewer's internet speed and device capabilities. Video encoders are crucial for creating multiple versions of the same content at different bitrates & resolutions, enabling adaptive streaming and personalized viewing experiences.
 

Streaming services often cater to a global audience, necessitating the distribution of content in multiple languages & formats tailored to different regions. Video encoders facilitate this process by enabling the efficient management and distribution of multi-language content, expanding the reach of streaming services to international markets.

The cost of advanced video encoding solutions, particularly those that support the latest compression standards such as H.265/HEVC or AV1, can be high for Small and Medium-sized Enterprises (SME) and budget-conscious users. This high cost can limit market penetration and slow down the adoption rate of new encoding technologies. Advanced video encoding technologies often come with complex licensing agreements and royalty structures due to the intellectual property rights involved. The costs associated with these licenses can significantly increase the overall investment in video encoding solutions, further compounding the high cost barrier. For companies looking to scale their video offerings, these licensing fees can become a substantial ongoing cost.

Video Encoders Market Trends

Cloud-based video encoding services are gaining momentum owing to their scalability, flexibility, and cost-effectiveness. These services allow for dynamic allocation of resources to handle varying workloads, from live streaming to on-demand video processing. The shift toward cloud encoding also facilitates remote work and collaboration, a critical capability in today's increasingly digital and distributed work environments.

Artificial Intelligence (AI) and Machine Learning (ML) are being integrated into video encoding processes to optimize encoding settings, enhance video quality, and reduce file sizes. AI algorithms can analyze video content in real-time to make intelligent decisions about compression, bit allocation, and resolution adjustments, improving efficiency and viewer experience.
 

Video Encoders Market Analysis

Based on the number of channels, the market is divided into single channel and multi-channel. The multi-channel segment is expected to register a CAGR of over 5% during the forecast period and reach a revenue of over USD 2 billion by 2032. The rapid growth of over-the-top (OTT) streaming services has underscored the importance of multi-channel video encoders. These services require the capability to deliver content to a wide range of devices & platforms, each with its own specifications for video formats, resolutions, and bitrates.
 

Multi-channel encoders enable these services to cater to diverse audience preferences and consumption habits by facilitating the simultaneous streaming of multiple versions of video content. The increasing popularity of live broadcasting and event streaming, especially for sports, concerts, and corporate events, necessitates multi-channel video encoders. These encoders enable the simultaneous delivery of live content to various platforms, including traditional broadcast, web streaming, and mobile apps, expanding the audience reach and enhancing viewer engagement.
 

Based on application, the video encoders market is divided into broadcasting, surveillance, and others. The broadcasting segment dominated the global market with a share of over 35% in 2023. Viewers' expectations for HD and UHD content are rising. Broadcasting companies are under pressure to deliver superior video quality to stay competitive. Video encoders play a crucial role in enabling broadcasters to offer HD, 4K, and even 8K content by efficiently compressing and encoding video streams without significant loss of quality.
 

As the resolution & quality of broadcast content increase, so does the requirement for bandwidth. Video encoders help manage bandwidth constraints by compressing video files into smaller sizes, enabling broadcasters to transmit high-quality content over limited bandwidth channels. This is especially crucial for live broadcasting, where efficient bandwidth utilization is key to delivering a smooth viewing experience.
 

North America dominated the global video encoders market in 2023, accounting for a share of over 30%. North America, particularly the U.S. and Canada, has seen a surge in demand for streaming services, including OTT platforms. The proliferation of these services necessitates robust video encoding solutions to deliver high-quality video content across various devices & networks, driving the growth of the market. The region hosts a vibrant content creation industry including film, television, gaming, and digital media. The increasing volume of video content being produced necessitates efficient encoding solutions to manage and distribute this content effectively, further fueling market growth.
 

Video Encoders Market Share

Harmonic Inc. and CommScope Holding Company Inc. hold a significant share of over 3% in the market. Harmonic Inc. holds a major market share in the video encoder market due to its innovative and comprehensive range of encoding solutions that cater to broadcast, cable, satellite, and OTT applications. The company's focus on delivering high-quality, bandwidth-efficient video compression technologies, alongside its commitment to supporting the latest video formats and streaming protocols, positions Harmonic as a leader in this competitive field.
 

CommScope Holding Company Inc. commands a significant share in the video encoder market by offering a diverse portfolio of advanced encoding solutions tailored for various sectors, including telecommunications and broadcasting. Their expertise in integrating encoding with broader network infrastructure, coupled with a commitment to innovation and quality, enables efficient, high-quality video delivery, solidifying CommScope's position as a key player in the market.
 

Video Encoders Market Companies

Major players operating in the video encoders industry are:

• Harmonic Inc.
• CommScope Holding Company Inc.
• Mediakind
• Cisco Systems Inc.
• Imagine Communications Corp.
• Hangzhou Hikvision Digital Technology Co., Ltd. 
• Telairity (VITEC)
   

Video Encoders Industry News

• In March 2024, VITEC launched MGW Diamond-H compact 4K HDMI encoder. The MGW Diamond-H, a portable 4K HDMI Encoder is a significant addition to VITEC’s portable HEVC encoder product line. With the ability to encode up to 4 channels from two HDMI inputs, the MGW Diamond-H empowers users to capture and stream content with unparalleled quality and minimal latency.
   
• In June 2022, Skywire Broadcast launched the professional high-end encoding P series video encoder device in association with Kiloview. The device adopts KiloLink – Kiloview’s patented algorithm to solve the problem of poor connectivity. It suits outdoor live streaming and transmissions in scenarios such as live events, concerts, sports, field broadcasts, emergency spots, etc. The launch offers a wide range of NDI Products, i.e., N60 – a 4K HDMI/USB and NDI Bi-directional encoding and decoding converter.
   

The video encoders market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue (USD Million) from 2018 to 2032, for the following segments:

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Market, By Number of channels, 2018 - 2032

• Single Channel
• Multi-Channel

Market, By Type, 2018 – 2032

• Standalone Encoders
• Rack-Mounted Encoders

Market, By Application, 2018 – 2032

• Broadcasting
  • Pay TV
  • OTT services
• Surveillance
• Others

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • ANZ
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA