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Vehicle as a service is witnessing rising penetration of third-party vehicle-as-a-service providers. The third-party enterprises offering vehicle-as-a-services, such as Drover Limited, Fair Financial Corporation, and ZoomCar, are expanding their market presence. The strategic business expansion, acquisition, and partnership strategies among third-party vendors are contributing to the vehicle-as-a-service market growth.
Third-party VaaS providers frequently prioritize providing consumers with a seamless and easy experience. This may include features such as faster online booking processes, various subscription choices (including short-term rentals), and effective maintenance management. This emphasis on customer satisfaction has the potential to attract new consumers to the vehicle as a service market who were previously unwilling to try traditional solutions. Third-party VaaS providers are tech firms that use technology to simplify operations and cut expenses. This can involve leveraging data analytics to improve pricing models, manage fleet maintenance more effectively, and even automate vehicle cleaning and preparation.
For instance, in May 2024, Zoomcar, a leading car-sharing platform in India, announced plans to add over 20,000 new vehicles to its fleet by the end of FY2025. This expansion is part of the company's growth strategy to capture a larger share of the rapidly growing domestic travel market in India. Zoomcar expects the rate of expansion to remain steady over the next several years as it widens its fleet to meet the growing demand.