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The vegan margarine industry is witnessing several notable trends, including a growing emphasis on sustainability and health. Consumers are increasingly seeking products that are not only plant-based but also free from genetically modified organisms (GMOs) and artificial additives. There is a rising demand for organic and non-GMO vegan margarines, driven by health-conscious and environmentally aware consumers.
Additionally, innovative product formulations, such as those enriched with vitamins and minerals, are gaining popularity. The market is also benefiting from the expansion of distribution channels, including the proliferation of e-commerce platforms and the inclusion of vegan products in mainstream supermarkets. Influencer marketing and endorsements from health and wellness advocates further propel market growth, making vegan margarine a staple in more households worldwide.