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Airbnb, Booking Holdings Inc. an Expedia hold a significant market share of over 41% in the vocational rental market. Airbnb has targeted campaigns to recruit new hosts, focusing on high-demand regions and emerging markets. They promote a variety of property types, including unique accommodations such as treehouses, yurts, and luxury villas, to attract a broader range of travelers. Additionally, Airbnb offers extensive support and training programs for hosts to improve listing quality and guest experiences.
Booking Holdings Inc. uses AI-powered search and booking engines to enhance accuracy and efficiency in the booking process. They continually upgrade their mobile app with features like instant booking confirmations, real-time customer support, and localized recommendations. Additionally, they leverage data analytics to create personalized marketing campaigns, targeting specific customer segments with tailored offers and promotions.
Major players operating in the global vacation rental industry are: