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Uber and Lyft hold a market share of over 40% in the U.S. ride sharing industry. Uber focuses on diversifying its services, offering ride sharing, food delivery, freight services, and even autonomous vehicles. Its global presence and technological investments, including advanced mapping and AI, give it a competitive edge. Additionally, Uber aggressively targets both urban and suburban markets, expanding its reach and fostering customer loyalty through promotions and partnerships.
Lyft competes by focusing on strong customer service and affordability. Lyft has also invested in sustainability with a commitment to becoming carbon neutral, which appeals to environmentally conscious riders. Lyft has emphasized regional partnerships and collaborations with public transit systems to increase accessibility.
Major players operating in the U.S. ride sharing industry include: