U.S. Plant-Based Meat Market Trends

U.S. Plant-Based Meat Market Trends

The growing number of partnerships with restaurants and foodservice providers is expected to open new growth opportunities for numerous plant-based meat industry players, contributing to enhanced product uptake in the U.S. To cater to the rising requirements from customers that seek plant-based choices, multiple restaurants, including fast-food chains are adding plant-based meat options to their menus. For instance, in January 2022, American fast-food giant, KFC introduced plant-based fried chicken made from Beyond Meat in the U.S. to mimic the taste as well as texture of whole muscle chicken.