U.S. Plant-Based Meat Market Size

U.S. Plant-Based Meat Market Size

U.S. Plant-Based Meat Market size is estimated to witness more than 25% CAGR from 2023 to 2032. Significant government support through regulations to render clear and accurate labeling as well as categorizing of plant-based meat products will contribute to the market growth. Across the U.S., while the FDA oversees the labeling of plant-based products, the USDA helps in regulating the labeling of poultry and meat products, such as plant-based alternatives.

The rising regulatory intervention in discussions about terminologies used on plant-based meat product labels will also influence the industry development. To quote an instance, the labelling law restricting plant-based products in Texas was approved by state lawmakers in May 2021.

U.S. Plant-Based Meat Market Growth Drivers and Restraints

The rapidly expanding preference for vegetarian, vegan, and flexitarian diets driven by the rising health-consciousness along with the higher interest in sustainable food options will accelerate the industry growth. In April 2023, a new survey commissioned by Amy’s Kitchen revealed that 52% of Americans expressed curiosity about vegan foods. However, the surging popularity of lean meats on account of their nutritive benefits, such as protein, iron, zinc, and B vitamins may limit the product uptake to considerable extent in the region.