U.S. Off-Road Vehicles Market Size - By Vehicle, By Propulsion, By Application, Growth Forecast 2025 – 2034

U.S. Off-Road Vehicles Market Size

The U.S. off-road vehicles market size was valued at USD 12.1 billion in 2024 and is estimated to register a CAGR of 7.5% between 2025 and 2034. Increasing popularity of outdoor recreational activities is anticipated to drive the market growth.
 

As more people seek outdoor adventures, off-roading has become popular among individuals and families. This surge in interest is driven by the desire for outdoor exploration, adventure tourism, and the appeal of activities such as camping, hiking, and off-road racing. Off-road vehicles offer the versatility and capability required for navigating rugged terrains, making them ideal for recreational activities in remote locations.
 

For instance, according to the Bureau of Economic Analysis, in 2023, conventional outdoor recreation accounted for 31.4 percent of U.S. outdoor recreation value added, compared with 32.7 percent in 2022. Other outdoor recreation activities accounted for 20.1 percent of the value added in 2023, compared with 19.7 percent in 2022. As a result, manufacturers are expanding their offerings to cater to the increasing demand for off-road vehicles, driving innovation and fueling market growth.
 

The U.S. off-road vehicle market growth is driven by the increasing popularity of adventure tourism. As travel preferences shift towards unique and immersive experiences, more consumers are opting for off-road excursions as part of their vacations. This trend is particularly evident in regions with vast natural landscapes such as the Southwest and Pacific Northwest, where off-roading tours, camping trips, and guided expeditions are becoming common.
 

The growing demand for off-road vehicles in the tourism sector is supported by rental companies offering off-road vehicles to meet these needs. This demand from both adventure tourists and rental services is significantly contributing to market growth.
 

U.S. Off-Road Vehicles Market Trends

Many off-road vehicles, such as UTVs and ATVs are being increasingly utilized in industries such as agriculture, construction, and forestry. These vehicles are valued for their versatility, durability, and ability to access difficult terrain, making them ideal for jobs that require navigating rugged environments. Farmers, ranchers, and construction workers use off-road vehicles to transport equipment, manage land, or carry out maintenance tasks in hard-to-reach areas.
 

As these industries continue to expand and demand more efficient and adaptable equipment, off-road vehicles are becoming an integral part of operations. Additionally, the growing trend of outdoor and rural living is contributing to increased demand for off-road vehicles for both work and leisure activities, further boosting the market.
 

Off-road vehicles are often used in environmentally sensitive areas, which can contribute to soil erosion, habitat destruction, and pollution. As environmental concerns grow, local, state, and federal governments are introducing stricter regulations to limit the use of off-road vehicles in certain public lands. Additionally, concerns about noise pollution and the carbon footprint of traditional fuel-powered off-road vehicles are leading to potential restrictions or bans. These regulations can hinder market growth by limiting access to popular off-road areas or imposing costly environmental compliance requirements on manufacturers.
 

U.S. Off-Road Vehicles Market Analysis

Based on vehicle, the market is divided into UTV, ATV, snowmobile, and off-road motorcycle. In 2024, the UTV segment held a market share of over 60% and is expected to cross USD 14 billion by 2034. UTVs offer a versatile blend of off-road capabilities, cargo space, and comfort, making them ideal for a wide range of activities such as farming, ranching, hunting, and outdoor recreation. Their ability to handle rough terrains while providing a smooth ride has made them a preferred choice for both work and leisure.
 

Additionally, UTVs are increasingly being used for recreational activities, including trail riding, racing, and camping. This shift in consumer preferences toward UTVs, coupled with advancements in vehicle design, such as enhanced safety features, improved performance, and customization options, is fueling market growth. The expanding use of UTVs in various industries further drives their market growth in the U.S.
 

Based on application, the U.S. off-road vehicles market is categorized into utility, sports, recreation, and military. The sports segment held a market share of around 36% in 2024. The popularity of activities such as off-road racing, motocross, and rock crawling has surged in recent years, driving a higher demand for specialized off-road vehicles such as ATVs and UTVs. Sports enthusiasts are increasingly participating in organized events and competitions, which have contributed to the growth of the market.
 

Manufacturers are responding by designing vehicles specifically tailored for high-performance sports, offering advanced suspension systems, increased durability, and enhanced power for extreme off-road conditions. Additionally, the rise of sports tourism, where individuals travel to different locations to participate in or watch off-road events, further stimulates demand.
 

Texas off-road vehicles market accounted for 10% of the revenue share in 2024. A key growth driver for the market in Texas is the state's vast and diverse outdoor terrain, which supports a wide range of off-roading activities. Texas is known for its expansive deserts, forests, mountains, and rural areas, offering ideal environments for off-roading enthusiasts to explore.

The popularity of recreational activities such as trail riding, dune bashing, rock crawling, and hunting has fueled the demand for off-road vehicles. Additionally, the state's favorable weather conditions for outdoor activities year-round, coupled with a strong culture of off-roading, contribute to consistent market growth.
 

A significant growth driver for the off-road vehicle market in California is the state’s diverse and expansive outdoor recreational areas, which provide ideal environments for off-roading activities. The state boasts a wide range of off-road parks, designated trails, and racing events, making it a popular destination for off-road vehicle use. Moreover, California’s outdoor culture, coupled with its strong tourism industry, continues to drive demand for off-road vehicles. With off-road recreation becoming a popular leisure activity, particularly as people seek outdoor experiences post-pandemic, the demand for off-road vehicles in California is expected to grow steadily.
 

U.S. Off-Road Vehicles Market Share

Polaris, BRP, and Kawasaki hold a market share of over 25% in the U.S. off-road vehicles industry. Polaris focuses on innovation and expanding its product lineup, offering a variety of off-road vehicles such as ATVs, UTVs, and snowmobiles, while also leading in electric off-road vehicle development. The company is investing in EV infrastructure, such as the USD 700,000 grant for off-road EV charging stations in Michigan, ensuring its vehicles are future-proof and eco-friendly.
 

BRP has concentrated on performance and design to appeal to both recreational riders and professional off-roaders. It invests heavily in technology and user experience, introducing advanced suspension systems, improved safety features, and electric off-road vehicles. BRP is also focusing on expanding its presence in off-road racing, which boosts brand visibility and credibility.
 

U.S. Off-Road Vehicles Market Companies

Major players operating in the U.S. off-road vehicles industry include:

• Artic Cat
• BMS Motorsports
• BRP
• Hisun
• Honda
• Kawasaki
• KTM
• KYMCO
• Polaris
• Zero Motorcycles
   

U.S. Off-Road Vehicles Industry News

• In October 2024, Massimo launched a new T-Boss UTV series for the winter season. This new series of T-Boss UTVs is equipped with Cab Enclosure that is built to deliver complete protection from the elements. It is also equipped with a built-in heater perfect for cold-weather operations, whether tending to livestock, managing large properties, or navigating hunting trails in harsh winter conditions.
   
• In August 2025, Yamaha Motor Corp. launched Off-Road standard with its 2025 ATV models. From conquering the toughest terrain to embarking on epic adventures, the 2025 collection of ATV models showcases Yamaha’s commitment to providing optimal capability, comfort, and confidence during work or play for every off-road enthusiast and family wanting reliable performance.
   

The U.S. off-road vehicles market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) and shipment (units) from 2021 to 2034, for the following segments:

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Market, By Vehicle

• UTV
• ATV
• Snowmobile
• Off-road motorcycle

Market, By Propulsion

• Gasoline
• Diesel
• Electric

Market, By Application

• Utility
• Sports
• Recreation
• Military

The above information is provided for the following regions and countries:

• Alabama
• Alaska
• Arizona
• Arkansas
• California
• Colorado
• Florida
• Georgia
• Idaho
• Illinois
• Indiana
• Iowa
• Kansas
• Kentucky
• Louisiana
• Maine
• Michigan
• Minnesota
• Mississippi
• Missouri
• Montana
• Nebraska
• Nevada
• New Mexico
• North Carolina
• North Dakota
• Ohio
• Oklahoma
• Oregon
• Pennsylvania
• South Carolina
• South Dakota
• Tennessee
• Texas
• Utah
• Virginia
• Washington
• West Virginia
• Wisconsin
• Wyoming