U.S. Lash Extension Market - By Type, By Length, By Color, By Price Range, By End Use, By Distribution Channel, Forecast 2024 - 2032

Lash Extension Market Size

The U.S. lash extension market size was valued at USD 245.8 million in 2023 and is estimated to grow at a CAGR of 6.6% from 2024 to 2032. With a growing focus on eye makeup, lash extension has become a part of the beauty regime for many people. There is now awareness among consumers that just as painted nails attract attention to hands, so too do long makeup-free lashes attract attention to the eyes. With ever-changing aesthetics, more people are turning to the lash extension look, making it a go-to makeup choice for daily use or for a special event.

It may come as no surprise that beauty standards have shifted to include these in-demand beauty accessories, given that Instagram, TikTok, and YouTube is vital in setting fashion. Lash influencers, lash models, and other celebrities who promote lash extensions normally inspire consumers and drive the demand. With such exposure, the perception is that lash extensions have fast become a beauty essential, which consequently has elevated the demand among the younger generation, who are more prone to shifts in style due to video social media.

Working people find that lash extensions are an effective beauty fix in that they no longer have to worry about mascara every day because it normally lasts for a week or more. Such convenience is especially appealing to working adults and parents who want to look polished without putting in so much daily work.
 

There are many brands in the lash extension market, and the competition is quite fierce. Such saturation can result in price competition, lower profitability, and difficulties in product differentiation.
 

Rapid changes in consumer preferences towards eco-friendly and technologically advanced products can also pose a problem for manufacturers in keeping up with the trends and diverse requirements.
 

U.S. Lash Extension Market Trends

• There is a wave of new developments in lash extension services as more consumers are demanding specifically tailored personal lash extension services that fit their own preferences.
   
• In addition, salons are stocking a wider array of styles, lengths, and material options that clients can choose from to meet their needs, whether it be natural or an eye-catching dramatic look that they desire.
   
• With increasing concerns over sustainability, a lot of brands have begun to roll out eco-friendly lash extension products that are produced using natural or recyclable materials. This trend appeals a great deal to consumers who are environmentally conscious and would rather choose sustainable beauty solutions.
   
• The increasing number of men embracing professional lash extensions is also changing the dynamics of the market, along with existing brands and salons who are repositioning their services for men who are seeking to beautify their appearance, alongside shaping them according to current trends.
   

U.S. Lash Extension Market Analysis

Market segmentation is done according to type, which includes human hair, silk, synthetic, and mink types. The Mink sector of the market is projected to be worth 122 million US dollars by 2032, having been valued at USD 69.6 million in 2023.
 

• Despite this overview, Mink lashes are standardly regarded as the absolute most affluent lash extensions due to their seductive quality, where consumers are placed at a strong sense of domesticating all things in contrast to exceptional threats without care as when nurturing a fragile doll, thus the use of eyelash extensions made from authentic silk.
   
• The lightness in weight also serves as an advantage in keeping its users comfortable, especially during long hours of wearing, increasing their popularity among consumers even further. Mink lashes enhance the eyes without being too extravagant, as they have an appearance and texture that is remarkably similar to natural lashes.
   

The U.S. lash extension market is further divided on the basis of length not exceeding 5 mm, between 5mm-10 mm, and greater than 10 mm. It was predicted in 2023 that the 5mm-10mm lash extension will control approximately 56% lash growth.
 

• This range is appreciated due to the way they look to the eye: they are noticeable yet blend with the person's natural eyelashes, ensuring a balance. For casual and specific events, lashes of this size can be used, which allows consumers to adapt to looks with ease.
   
• To improve symmetry and enhance a person's eye shape, salons blend different lengths of these eyelashes, increasing the need for custom styles.
   

U.S. Lash Extension Market Share

The market appears to be geographically fused with a clustering of local and US businesses around the world. The market shares of Babe Lash, Borboleta Beauty, Glam Lash, Lash Affair, Lash Boss, Lash Me, Lash Pop, and Lashbox LA as of 2023 comprised 10%-20% of the overall market. These key firms are active in optimal strategies involving mergers and acquisitions, facility expansions, and collaborations with the aim of broadening their product portfolios as well as reaching out to more customers and strengthening their share in the Market.
 

U.S. Lash Extension Market Companies

Major players operating in the U.S. lash extension industry are:

• Babe Lash
• Borboleta Beauty
• Glam Lash
• Lash Affair
• Lash Boss
• Lash Me
• Lash Pop
• Lashbox LA
• Lashify
• Lavish Lashes
• Pinky's Lash Bar
• Sky Lashes
• The Lash Lounge
• Vava Lash
• Xtreme Lashes
   

U.S. Lash Extension Industry News

• In 2022, As part of the official agreement, Sugarlash joined hands with Pivot Point International, which is one of the reputed global partners that help in devising higher standards to the licensed academies.
   

The U.S. lash extension market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Mink
• Human hair
• Silk
• Synthetic

Market, By Length

• Upto 5 mm
• 5mm -10 mm
• More than 10 mm

Market, By Color

• Natural
• Colored
• Two tone

Market, By Price Range

• Low
• Medium
• High

Market, By End Use

• Individual
• Commercial

Market, By Distribution Channel

• Online
  • Company owned website.
  • E-commerce website
• Offline
  • Specialty stores
  • Supermarket & hypermarkets
  • Factory outlets
  • Other retail stores