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Players operating in the U.S. K-12 dual language immersion industry focus on implementing different growth strategies to strengthen their offerings and expand their market reach. These strategies involve new product developments & launches, partnerships & collaborations, mergers & acquisitions, and customer retention. Industry players also heavily invest in R&D to introduce innovative and technologically advanced solutions in the market.
Major companies operating in the U.S. K-12 dual language immersion industry are:
The market size for K-12 dual language immersion in U.S. reached USD 1.5 billion in 2023 and is set to expand at 25% CAGR between 2024 and 2032, led by the acknowledgment that individuals proficient in more than one language are better equipped to navigate the interconnected & diverse global landscape.
The online learning segment is poised to witness 28.5% CAGR from 2024 to 2032, as institutions leverage digital platforms to offer immersive language learning experiences.
The Spanish segment held a market share of over 75% in 2023, owing to the increasing Hispanic population in the U.S. that the demand for bilingual education with Spanish being the most widely spoken language after English.
Learning A-Z, University of Massachusetts Amherst, The College of Education at East Carolina University (ECU), Washington State University (WSU), San Diego State University (SDSU), The University of Texas at El Paso (UTEP), and Goethe-Institute.