Progressive Web App Market Size - By Component (Platform, Services), By Device (Mobile, Desktop, Web), By Features (Offline Functionality, Push Notifications, Home Screen Shortcuts), By Industry Vertical, By End-User & Forecast, 2024 - 2032

Progressive Web App Market Size

Progressive Web App Market size was valued at USD 1.3 billion in 2023 and is estimated to register a CAGR of over 26% between 2024 and 2032. The increasing demand for fast, responsive, and offline-capable web applications is driving adoption. Businesses are leveraging these solutions to enhance user engagement and reduce development costs compared to native apps. The widespread use of mobile devices and advancements in web technologies further accelerate this trend, providing seamless experiences across various platforms and improving overall user satisfaction.
 

For instance, in June 2024, Microsoft released the new Teams Progressive Web App (PWA) for all users on Windows and macOS platforms. This update enables users to access Teams via Microsoft Edge and Chrome browsers, offering a standalone app experience akin to traditional desktop applications.
 

Moreover, the shift towards mobile-first strategies is significantly fueling adoption among its end-users. As more users access digital content primarily through smartphones, businesses are focusing on optimizing web applications to deliver fast, app-like experiences without requiring separate native app downloads. The ability to integrate features like push notifications and offline access while reducing development and maintenance costs makes these solutions increasingly attractive. This alignment with mobile trends and cost-efficiency drives further growth and widespread implementation across diverse industries.
 

One significant challenge is the compatibility issues with older web browsers, which can limit the functionality of Progressive Web Apps for users with outdated technology. This often results in inconsistent user experiences and reduced accessibility. Additionally, there are security concerns associated with web-based applications, including vulnerabilities that could potentially expose sensitive data if not properly managed. Ensuring robust security measures and comprehensive testing across various browser versions is crucial, but it can be complex and resource-intensive, potentially impacting the overall reliability and adoption of these applications.
 

Progressive Web App Market Trends

A growing focus on user experience is driving the adoption of web applications that offer app-like interactions. Businesses are increasingly leveraging these applications to provide seamless, fast-loading, and offline-capable experiences across various devices. This emphasis on enhancing user engagement and accessibility, combined with the cost benefits and cross-platform functionality, is accelerating their widespread implementation.
 

For instance, in March 2024, Google Chrome introduced updates that simplify the process for users to convert their favorite websites into standalone applications. This new feature enables users to access websites without the standard browser interface, delivering a more app-like experience.
 

Moreover, the integration of advanced features such as push notifications, geolocation, and background sync is becoming more common. Businesses are adopting these applications to offer richer, more interactive experiences that drive user engagement and retention. The ability to deliver high-performance, reliable applications with minimal development overhead appeals to companies seeking to optimize their digital strategies. This trend is further supported by evolving web standards and increased support from major tech platforms, further enhancing the adoption and effectiveness of these solutions.
 

Progressive Web App Market Analysis

Based on component, the market is divided into platform, and services. In 2023, the platform segment accounted for a market share of over 76%. These offerings are adopting Progressive Web Apps (PWAs) to deliver enhanced, app-like experiences. This transition allows users to enjoy high-performance applications directly from their browsers, eliminating the need for separate installations. By embracing PWAs, platforms not only boost user engagement but also cater to the rising demand for responsive and accessible digital solutions.
 

Moreover, platforms are refining their frameworks and tools to bolster PWA support, streamlining development and integration. This evolution encompasses bolstering developer resources, enhancing API functionalities, and providing robust testing tools. These strides ensure PWAs can effectively utilize platform-specific features, leading to enriched user experiences and smoother deployment.
 

Based on end-user, the progressive web app market is categorized into SMEs, and large enterprises. The large enterprises segment accounted for around 56% of the market share in 2023. These enterprises are increasingly adopting progressive web apps to enhance customer engagement and streamline operations. By leveraging PWAs, these organizations achieve improved performance, offline capabilities, and cross-platform compatibility. This approach helps reduce development costs and time while providing a consistent, high-quality user experience across multiple devices, contributing to greater efficiency and customer satisfaction.
 

Furthermore, large enterprises are focusing on integrating these apps to modernize their digital infrastructure and support global operations. PWAs enable these organizations to deliver scalable, secure, and responsive applications that align with their digital transformation goals. This adoption supports the need for seamless user interactions and faster deployment across diverse markets, enhancing overall business agility.
 

North America dominated the global progressive web app market, with a major share of around 37% in 2023. Businesses are increasingly integrating Progressive Web Apps (PWAs) into their strategies to boost customer engagement and refine digital experiences in the region. With a tech-savvy audience and a mobile-first focus, companies are harnessing PWAs for quicker, more responsive applications, even offline. This trend is bolstered by robust infrastructure and vibrant developer communities.
 

Additionally, European businesses are adopting Progressive Web Apps (PWAs) in response to strict data privacy laws and an emphasis on user experience. By leveraging PWAs, companies ensure compliance with GDPR and deliver smooth, high-performance interactions. This focus on privacy and security is driving broader PWA adoption across sectors, thus improving accessibility and user satisfaction.
 

Moreover, in the Asia Pacific region, the swift rise in mobile usage is propelling the embrace of Progressive Web Apps (PWAs). Companies are turning to PWAs to engage a burgeoning mobile audience, offering swift, captivating experiences without hefty development expenses. As internet access broadens and digital transformation accelerates, sectors such as e-commerce and travel are particularly leaning into the PWA trend.
 

Progressive Web App Market Share

Google, Microsoft, and Mozilla hold a significant market share of 12% in 2023. Google, Microsoft, and Mozilla lead PWA development by leveraging their dominance in web technologies. Google and Microsoft offer powerful PWA tools such as PWABuilder and Lighthouse, while Mozilla advances web standards and browser support. Their collective efforts shape PWA adoption and evolution, making them key players in the ecosystem.
 

Each company emphasizes different aspects of platform support. Google integrates PWAs with Android and Chrome OS, Microsoft enhances PWA capabilities in Windows through Edge, and Mozilla prioritizes open web standards. Their varied approaches create a competitive yet complementary environment, ensuring widespread adoption and cross-platform compatibility of PWAs across devices.
 

Progressive Web App Market Companies

Major players operating in the progressive web app industry are:

• Google
• Microsoft
• Mozilla
• OutSystems
• Alokai (former Vue Storefront)
• Altoros
• DockYard Inc.
   

Progressive Web App Industry News

• In March 2024, OutSystems unveiled its AI Agent Builder on the Developer Cloud platform. This launch allows IT leaders to seamlessly weave generative AI applications into their digital transformation strategies, all while maintaining governance over AI usage. This initiative aligns with OutSystems' overarching AI strategy, which aims to speed up application development, bolster performance and security throughout the development lifecycle, and enable users to craft AI-driven applications without needing coding skills.
   
• In March 2024, OutSystems unveiled its AI Agent Builder on the Developer Cloud platform. This launch allows IT leaders to seamlessly weave generative AI applications into their digital transformation strategies, all while maintaining governance over AI usage. This initiative aligns with OutSystems' overarching AI strategy, which aims to speed up application development, bolster performance and security throughout the development lifecycle, and enable users to craft AI-driven applications without needing coding skills.
   

The progressive web app market research report includes in-depth coverage of the industry with estimates & forecasts in terms of revenue ($Bn) from 2021 to 2032, for the following segments:

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Market, By Component

• Platform
• Services
  • Deployment
  • Testing
  • Maintenance

Market, By Device

• Mobile
• Desktop
• Web

Market, By Features

• Offline Functionality
• Push Notifications
• Home Screen Shortcuts
• Others

Market, By Industry Vertical

• E-commerce
• Media & Entertainment
• Travel & Hospitality
• Social Media
• Banking & Finance
• Healthcare
• Education
• Others

Market, By End-User

• SMEs
• Large Enterprises

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America 
• MEA
  • South Africa
  • UAE
  • Saudi Arabia
  • Rest of MEA