U.S. Equine Imaging Services Market – By Imaging Modality, By Application, By Zone, Forecast, 2024 – 2032

U.S. Equine Imaging Services Market Size

The U.S. equine imaging services market was valued at USD 239.5 million in 2023 and is estimated to grow at a CAGR of over 4.8% from 2024 to 2032. The market witnesses a boom driven by several key factors. The first is the new imaging technologies available; for example, MRI and CT scans are improving the diagnostic power of veterinarians, allowing them to identify health issues at an earlier stage and treat them more efficiently.
 

For instance, in January 2022, Clarius announced the unveiling of three handheld, wireless ultrasound scanners for veterinarians at the VMX Expo. Such smartphone-based devices are wireless and provide excellent imaging services, resulting in faster and better diagnostics of pets. This has led to higher demand for advanced imaging services.
 

Furthermore, horse owners’ growing understanding of equine health has increased their expenditure on veterinary services, imaging included. In August 2024, the U.S. Equestrian Federation announced equestrian safety awareness week between the 16th and 22nd of September 2024 in a bid to enhance safety in equestrian sports. The campaign offered educational materials, updates about safety, and discount vouchers for products thanks to cooperation with several companies, which increased interest in equine healthcare further.
 

Equine imaging services refers to techniques that make it possible to visualize non-visible parts in the body of the horse. These include methods such as radiographs, ultrasonography, and magnetic resonance imaging (MRI). These medical imaging services help veterinarians with the diagnosis of the problem, assessment of the health status, or monitoring of the course of the treatment, thus enabling the specialist to ensure the best condition and performance of the horse.
 

U.S. Equine Imaging Services Market Trends

• The growth in the equine sector has also brought more awareness and emphasis on the health of the horses, which has in turn led to horse owners looking into and spending on tools such as MRIs, medical x-rays, and ultrasounds. This growth is largely due to the increased awareness focused on equine health together with the need for diagnosing health issues early to prevent developing serious issues that require terser approaches during remediation.
   
• Also, the increased inclination to spend more on vet services and equine research correlates with the current trend where medicines are more personalized, considering the history of an individual or specific condition within that person, coupled with the wide array of devices engineered for a streamlined approach in conducting treatments.
   
• For instance, in April 2024, the Morris Animal Foundation announced it is accepting research proposals for the 2024 Equid Health Grants. The call includes four award types Established Investigator, First Award, Pilot Study, and Fellowship Training, for working in the health and welfare of horses, ponies, donkeys, and mules. Such initiatives are predicted to increase the demand for high-end diagnostic imaging services.

In summary, the increase in financial investment in horse healthcare creates increased awareness in the imaging services belt, thus improving the imaging role in the veterinary profession.
 

U.S. Equine Imaging Services Market Analysis

Learn more about the key segments shaping this market

Download Free PDF

Based on imaging modality, the market is segmented into X-rays, ultrasound, MRI scans, nuclear imaging systems, CT scans, and other imaging modalities. The X-rays segment dominated the market with USD 96.2 million revenue in 2023.
 

• The factor primarily attributing to the rise of the X-ray segment is the increased number of horse diagnostic services as well as the rising awareness of horse management in the U.S.
   
• The most sophisticated forms of imaging equipment, like x-ray, otherwise known as radiography, help to diagnose soft tissue conditions and, as an alternative, evaluate bony structures and joints in horses.
   
• X-ray-based diagnostic studies are fundamental in exploring bone abnormalities, osteoarthritis, and fractures. Moreover, x-ray are an inexpensive diagnostic device that is relatively simple to operate and provides faster results.
   
• These characteristics stimulate the development of the X-ray segment in the market.

Learn more about the key segments shaping this market

Download Free PDF

Based on application, the U.S. equine imaging services market is classified into orthopedics, oncology, cardiology, neurology, and other applications. The orthopedics segment held the highest market share with 40.2% in 2023.
 

• To identify orthopedic issues, imaging techniques such as X-ray, MRI, CT scan, and ultrasound are extensively used. X-ray is commonly used for bone injuries due to fractures, osteoarthritis, or joint deformities.
   
• The growth of equestrian sports has led to an increasing demand for high-quality orthopedic treatment for horses. Additionally, rise in orthopedic diseases among foals is also contributing to market growth. According to a Mad Barn 2024 report, developmental orthopedic disease was diagnosed in around 66% of foals including Standardbreds, Warmbloods, and Thoroughbred, driving the demand for timely diagnosis and treatments.

Looking for region specific data?

Download Free PDF

South Atlantic equine imaging services market witnessed significant revenue growth and was valued at USD 44.9 million in 2023 and is projected to sustain a CAGR of 4.5% between 2024 and 2032.
 

• It is projected that the equine imaging services market in the Southeastern zone (Arizona, Florida, Georgia, North and South Carolina, among other states) will record substantial growth largely due to the region’s thriving equestrian population.
   
• Furthermore, the rising number of veterinary facilities and hospitals with equine specialties situated in the likes of Texas and North Carolina are contributing to a growing uptake of advanced imaging technology. For example, in April 2023, NC State Veterinary Hospital announced the launch of a standing CT scanner that enables horses to be scanned without requiring general anesthesia.
   

West south central zone is estimated to register a significant CAGR during the forecast period.
 

• It is estimated that this zone, consisting of Texas, Oklahoma, Arkansas, and Louisiana, would demonstrate significant growth attributed to the active horse industry that the region boasts.
   
• Texas has the biggest horse population, horse breeding, and riding facilities, making it popular for rodeo, ranching, and horse events such as barrel racing and cutting.
   
• As per the Texas A&M AgriLife’s digital magazine, over thirty percent of households have horse enthusiasts, whereas roughly 252,326 horses are for recreational use only in Texas.
   

U.S. Equine Imaging Services Market Share

The U.S. equine imagery services market centers around diverse veterinary practice and diagnostic providers who offers advanced imaging services for the equine industry. With the growing need for precise diagnostics in the equine industry, providers are beginning to fold precision imaging techniques, including digital X-radiography, ultrasound, MRI, and CT, into their services. This has made the U.S. one of the leading markets for equine imaging services since most of the service providers offer broad diagnostic services tailored for specific equine patients.
 

U.S. Equine Imaging Services Market Companies

Prominent players operating in the U.S. equine imaging services industry include:

• Cornell University College of Veterinary Medicine
• Hagyard Equine Medical Institute
• Mid-Atlantic Equine Medical Center
• Palm Beach Equine Clinic
• Peterson Smith Equine Hospital
• Rood & Riddle
• Tennessee Equine Hospital
• University of Pennsylvania, School of Veterinary Medicine
• B.W. Furlong & Associates
• Virginia Equine Imaging
   

USPs For The Top Players:

• Advanced diagnostic imaging capabilities integrated with cutting-edge research.
   
• Comprehensive equine imaging services supported by a multidisciplinary veterinary team.
   
• Extensive imaging infrastructure supporting large-scale equine medical needs.
   

U.S. Equine Imaging Services Industry News:

• In July 2024, the Peterson Smith Equine Hospital announced acquisition of its new state-of-the-art CT wing, significantly enhancing its diagnostic capabilities for equine healthcare. This new addition strengthens the hospital’s commitment to providing cutting-edge medical services, reinforcing its position as a leading provider of equine care.
   
• In December 2023, the Palm Beach Equine Clinic enhanced its diagnostic capabilities with the addition of a state-of-the-art Computed Tomography (CT) scanner. This addition positions Palm Beach Equine Clinic at the forefront of equine diagnostics, strengthening its service offerings in the competitive veterinary care market.
   

The U.S. equine imaging services market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

Click here to Buy Section of this Report

Market, By Imaging Modality

• X-rays
• Ultrasound
• MRI scans
• Nuclear imaging systems
• CT scans
• Other imaging modalities

Market, By Application

• Orthopedics
• Oncology
• Cardiology
• Neurology
• Other applications

The above information is provided for the following zones:

• East North Central
• West South Central
• South Atlantic
• Northeast
• East South Central
• West North Central
• Pacific Central
• Mountain States