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The underwater camera market players are focusing on offering differentiated underwater cameras to strengthen their product portfolio and industry position. In June 2019, Olympus Corporation launched its TG 6 compact digital camera that can shoot underwater up to 15-meter-deep and a newly developed circular fisheye converter. Similarly, in February 2020, Ricoh Company Limited introduced its rugged WG 70 underwater camera with built-in digital microscope that enables users to get a magnified view of underwater creatures. Intense competition amongst players to develop high-quality products will support the industry growth.
Key companies operating in the market include: