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The increasing demand for healthier options such as whole wheat, gluten-free, and organic pasta and noodles. Premium and specialty products, including artisanal and ethnic varieties, gained popularity as consumers sought unique flavors and high-quality ingredients. The rise of plant-based diets led to a growing interest in plant-based pasta and noodles made from ingredients like lentils and chickpeas. Convenience remained a significant factor, with ready-to-cook and quick-cooking options gaining traction.
Barilla Group, Nestl
Asia Pacific market size dominated around USD 27.6 billion in 2022, as noodles have deep cultural significance. They are staples in many Asian cuisines, making them an integral part of daily meals.
The durum wheat segment held over 55% of the market share in 2022, as it contains a high percentage of gluten, which is responsible for the desirable elasticity and firm texture of pasta and noodles.
The market size of uncooked pasta and noodles reached USD 68.35 billion in 2022 and it is estimated to cross USD 97.55 billion by 2032.