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Companies in the turmeric oleoresin industry are using several strategies to stay competitive. They are creating new products that appeal to health-conscious consumers who want natural ingredients. These companies are also partnering with food, beverage, and pharmaceutical firms to sell their products more widely. They are investing in research to improve how they make their products and to increase quality.
Many are focusing on sustainable and organic sourcing to meet consumer demand for eco-friendly options. Lastly, they are running marketing campaigns to teach consumers about the health benefits and uses of turmeric oleoresin, which helps increase demand for their products.
Major players operating in the turmeric oleoresin industry are: