Track and Trace Solutions in Healthcare Market – By Component, By Application, By Technology, By End Use – Global Forecast 2024 – 2032

Track and Trace Solutions in Healthcare Market Size

The global track and trace solutions in healthcare market was valued at USD 4.7 billion in 2023 and is expected to exhibit growth at a CAGR of 14.1% from 2024 – 2032 period. Empirical analysis indicates the pharmaceutical product's output growth, chain management focus, and software development are some of the prominent factors contributing to robust growth in the market.
 

The increasing requirements in medicine, biotech, and medical equipment manufacturing will significantly accelerate the use of track and trace systems. Such steps have been taken in the forms of the Drug Supply Chain Security Act (DSCSA) in the U.S. or Falsified Medicines Directive (FMD) within the EU where tight serialization and traceability provisions must be met, imposing the use of advanced technologies to track and trace commodities.

In September 2023, Food and Drug Administration (FDA) launched a more refined set of instructions on how to track every commodity within an organization's supply chain activities. These solutions provide, among other things, the possibility to monitor the entire supply chain in real-time, which leads to proper inventory management, fewer stockouts, and overall increased productivity of the organization.These companies will be able to manage their logistics efficiently, cut costs, and increase responsiveness to the market.
 

Moreover, track and trace systems are those systems and technologies formulated to provide surveillance and monitor the flow of products in the supply chain starting from manufacturing to distribution, and finally up to the end purchaser. Different barcode labeling, RFID (Radio Frequency Identification), serialization, and data management software are employed to guarantee the authenticity, integrity, and regulatory compliance of pharmaceutical products. The solutions are highly critical for pharmaceutical logistics. Thus, the abovementioned factors are estimated to augment business expansion.
 

Track and Trace Solutions in Healthcare Market Trends

Various market trends due to the introduction of new products and services are influencing the growth of the healthcare track and trace solutions market. The rising revenue share is due to the proliferation of counterfeit products into the market, strong demand for products and brand safekeeping, as well as a significant boom in the pharmaceutical packaging and manufacturing industries.
 

• Track and trace solutions for healthcare have drastically increased due to the growing marketplace of fraudulent medicines. These technologies allow manufacturers to authenticate products throughout the supply chain, enabling consumers to receive goods that are legitimate while limiting the exposure of counterfeit trade and brand damage.
   
• Moreover, the expectations of consumers have always been for products that are high quality yet safe, especially in the healthcare and food sectors. Using track and trace technologies, companies can ensure proper monitoring and oversight of products throughout the entire lifecycle, guaranteeing quality and increasing brand trust.
   

Track and Trace Solutions in Healthcare Market Analysis

Based on components, the market is classified into software solutions, hardware, and services. The software solutions segment generated the highest revenue of USD 2.6 billion in 2023.
 

• Today's track and trace software platforms are integrated with powerful data analytics tools enabling businesses to analyze supply chain data, identify patterns, optimize inventory control, and make sharper business decisions. The ability to create insights from serialization data makes organizations paradoxically more efficient in their operations and improves their competitive advantage.
   
• In addition, software solutions can be incorporated into existing ERP systems, WMS, and other business software applications. The integration eliminates inefficient data silos across the enterprise, lowers manual attempt mistakes, and improves supply chain visibility and responsiveness.
   

Based on application, the track and trace solutions in healthcare market is classified into serialization solutions, aggregation solutions, and other applications. The serialization solutions segment dominated the market in 2023 with a market share of 48.8%.
 

• Serialization contributes to better overall product inventory management and improves the faster product recall process made by companies because of the increased ability to track individual products within the supply chain. Companies are better equipped to make more proactive decisions because they are monitoring their products in real-time.
   
• In addition, the rise in new technology-based solutions is likely to favor market growth during the inductive period. For instance, in November 2023, Tecsys Inc. announced that they would be launching the Elite WMS solution. This is a proprietary warehouse management system devised for healthcare distribution. It has DSCSA-enabled serialized smart devices integrated, which allows sustained and ongoing compliance with DSCSA requirements as set forth by the FDA.
   

Based on technology, the track and trace solutions in healthcare market is segmented into barcode and RFID. The barcode segment dominated the market in 2023 and is anticipated to reach USD 9.4 billion by the end of forecast period.
 

• Barcodes are an economical form of technology used for the identification and monitoring of products. The adoption and sustenance of this technology are more affordable than other methods such as RFID. Hence, it becomes cost-effective for any organization regardless of its size, especially small and medium enterprises (SME).
   
• Moreover, the adoption of barcode technology is not complicated and can be completed in a short time frame. The necessary barcode printers and scanners are available in the market, making them easy to incorporate into current systems. This convenience leads to reduced barriers to adoption, which enables businesses to swiftly implement barcode technologies in their supply chains.  

Based on end-use, the track and trace solutions in healthcare market is segmented into pharmaceutical and biotechnology companies, medical device companies, and other end users. The pharmaceutical and biotechnology companies segment dominated the market in 2023 and is anticipated to reach USD 9.9 billion by the end of forecast period.
 

• Counterfeit drugs are one of the major problems in the pharmaceutical sector, which can jeopardize a person's health and result in losses for the brand. Counterfeit prevention techniques such as track and trace solutions help prevent counterfeiting by enabling the verification of products' authenticity at every supply chain level so that only usable products are delivered to the market.
   
• By using track and trace solutions, a company can quickly locate the affected batches in case a recall is issued, which helps contain the outbreak. This feature improves the efficiency of recall processes by lessening their effects on end users and costs.

North America track and trace solutions in healthcare market accounted for USD 1.8 billion market revenue in 2023 and is anticipated to grow at a CAGR of 12.9% between 2024 – 2032 period.
 

• The overarching adoption of track and trace solutions within North America is complemented by regulatory frameworks within the region, especially by the pharmaceutical segment. The Drug Supply Chain Security Act (DSCSA) obliges comprehensive serialization and traceability within the supply chains to ensure drug security and guard against counterfeiting.
   
• Moreover, high levels of investment into modern technologies and high levels of focus on efficiency and transparency in the supply chain of the region enable these solutions to be implemented at scale.
   
• Organizations utilize track and trace technologies to comply with existing regulations, increase operational efficiency, and monitor the activities within their supply chains in real-time, making sure that their products remain safe and secure throughout their lifecycle.
   

U.S. track and trace solutions in healthcare market was valued at USD 1.7 billion in 2023 and is projected to grow substantially in the coming years.
 

• DSCSA mainly dictates the serialization and traceability of the pharmaceutical product's life cycle and is adopted largely in the U.S. track and trace solutions as intended to uphold the safety of the patient, eliminate drug counterfeiting, and the integrity of origin in the product. Technological development, regulatory capture, and country supply chain transparency enhance the country's adoption.
   
• Also, their demand for better recall capability and inventory management across multi-sectors such as pharmaceutical and biotechnology drives a need for the more sophisticated tracking and tracing system.
   

UK track and trace solutions in healthcare market is projected to grow remarkably in the coming years.
 

• In the UK, the use of track and trace solutions has been furthered by the Falsified Medicines Directive of the European Union, which requires the serialization and tracking of pharmaceuticals to fight counterfeit drugs. Even after Brexit, the UK maintains strict laws around pharmaceuticals for better patient safety and a secured supply chain.
   
• Moreover, often described as a healthcare knowledge hub with strict regulatory requirements, the UK is a strong advocate for the rapid adoption of advanced technologies including track and trace in medical and pharmaceutical industries.
   

China holds a dominant position in the Asia Pacific track and trace solutions in healthcare market.
 

• China is starting to embrace track and trace systems due to the existing problems with counterfeit medicines and lack of transparency in the supply chain. The Chinese government has set forth comprehensive regulations, such as the Drug Administration Law and Vaccine Administration Law, that mandate the tracking of all pharmaceutical products. The rapid expansion of the pharmaceutical industry and the need to guarantee product safety and quality ensure the adoption of these measures.
   
• In addition, China's digital transformation agenda and adoption of technologies such as blockchain and IoT in supply chain management systems improves the adoption of track and trace systems in the country.
   

Track and Trace Solutions in Healthcare Market Share

The market includes many top players, fuelled by innovation, technology, and strategic alliances. These companies put a lot of money into research and development in order to bring forth new technologies. Analysis of the market indicates that there is fierce competition due to high legal restrictions and the incessant need to improve products for changing clinical requisites. Key players in the market enhance their competitive advantage through the use of M&As, mergers and acquisitions, and through joint ventures and partnerships to increase their market share and geographical reach.
 

Track and Trace Solutions in Healthcare Market Companies

Prominent players operating in the track and trace solutions in healthcare industry include:

• ACG Worldwide
• Adents
• Antares Vision
• Axway
• Kezzler
• Korber
• Markem Imaje, a Dover Company
• Mettler-Toledo International
• Optel Vision
• Rfxcel Corporation
• SEIDENADER MASCHINENBAU GMBH
• Siemens
• Syntegon Technology GmbH
• TraceLink
• Zetes
   
• TraceLink brings cloud-based track and trace solutions that help businesses achieve regulatory compliance and also deliver visibility to supply chains.
• OPTEL Group deals with modular track and trace solutions that are especially designed to serialise and facilitate product security.
• Antares Vision offers innovative traceability solutions that can be integrated easily and data managed for healthcare products.
   

Track and Trace Solutions in Healthcare Industry News:

• On May 2024, Merck introduced the M-Trace Software & Mobile App, a robust data tracking solution designed to digitize sterility testing. This software enhances overall process safety by automatically recording data at each testing stage, thereby minimizing deviations, false positive outcomes, and human errors.
   
• In January 2023, DispatchTrack announced the launch of its new solution Track & Trace to get comprehensive information about shipments from source to destinations.
   

The track and trace solutions in healthcare market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments:

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Market, By Component

• Software solutions
  • Plant managers
  • Bundle tracking solutions
  • Case tracking solutions
  • Warehouse and shipment managers
  • Other software solutions 
• Hardware
  • Printing devices
  • Scanners
  • Labelers
  • Code readers
  • Other hardware components
• Services
  • Cloud management
  • Database management
  • Networking solutions

Market, By Application

• Serialization solutions
  • Bottle serialization
  • Label serialization
  • Carton serialization
  • Medical devices serialization
  • Other serializations 
• Aggregation solutions
  • Bundle aggregation
  • Case aggregation
  • Pallet aggregation
• Other applications

Market, By Technology

• Barcodes
• RFID
• Other technologies

Market, By End Use

• Pharmaceutical and biotechnology companies
• Medical device companies
• Other end users

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
• South Korea
  • Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa