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Toy Market Size
The global Toy market size was valued at USD 108.7 Bn in 2023 and is estimated to grow at a CAGR of over 5.8% from 2024 to 2032. Parents are increasingly choosing toys that offer educational benefits, emphasizing creativity, critical thinking, and problem-solving skills. This trend is evident in the rising popularity of STEM toys and learning systems that seamlessly blend entertainment with education.
Who are some of the prominent players in the toy industry?
Key players in the industry include Bandai Namco Holdings Inc., Fisher-Price, Hasbro, Inc., Jakks Pacific, Inc., LeapFrog Enterprises, Inc., Mattel, Inc., MGA Entertainment, Inc., Moose Toys, Playmobil, Ravensburger AG, Schleich GmbH, Spin Master Corp., The LEGO Group, and Tomy Company, Ltd.
How has e-commerce impacted the toy market in North America?
The rise of online shopping platforms has significantly enhanced toy accessibility, boosting sales and expanding market reach across various regions.
Why are educational toys gaining popularity?
The educational toy segment recorded USD 25 billion in 2023 and is expected to grow at a 6.5% CAGR from 2024 to 2032 due to the integration of advanced technologies like AR, AI, and robotics.
How big is the toy market?
The global toy industry was valued at USD 108.7 billion in 2023 and is estimated to grow at a 5.8% CAGR from 2024 to 2032, driven by the increasing demand for educational toys.