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Toy Market Share
The market showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like The LEGO Group, Mattel, Inc., Hasbro, Inc., Bandai Namco Holdings Inc., Spin Master Corp. These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
Toy Market Companies
Major players operating in the toy industry are:
- Bandai Namco Holdings Inc.
- Fisher-Price
- Hasbro, Inc.
- Jakks Pacific, Inc.
- LeapFrog Enterprises, Inc.
- Mattel, Inc.
- MGA Entertainment, Inc.
- Moose Toys
- Playmobil
- Ravensburger AG
- Schleich GmbH
- Spin Master Corp.
- The LEGO Group
- Tomy Company, Ltd.
- VTech Holdings Ltd.
Who are some of the prominent players in the toy industry?
Key players in the industry include Bandai Namco Holdings Inc., Fisher-Price, Hasbro, Inc., Jakks Pacific, Inc., LeapFrog Enterprises, Inc., Mattel, Inc., MGA Entertainment, Inc., Moose Toys, Playmobil, Ravensburger AG, Schleich GmbH, Spin Master Corp., The LEGO Group, and Tomy Company, Ltd.
How has e-commerce impacted the toy market in North America?
The rise of online shopping platforms has significantly enhanced toy accessibility, boosting sales and expanding market reach across various regions.
Why are educational toys gaining popularity?
The educational toy segment recorded USD 25 billion in 2023 and is expected to grow at a 6.5% CAGR from 2024 to 2032 due to the integration of advanced technologies like AR, AI, and robotics.
How big is the toy market?
The global toy industry was valued at USD 108.7 billion in 2023 and is estimated to grow at a 5.8% CAGR from 2024 to 2032, driven by the increasing demand for educational toys.