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The market is experiencing a significant shift towards ecological and high-quality products. Behind this development is a growing awareness of the importance of clean toilets in maintaining good health and hygiene. Consumers are now more aware of the environmental impact of their choices and choose sustainable solutions. As a result, companies are introducing new product lines to meet this demand. These products not only put the environment first, but also provide excellent performance and a luxurious experience. The toilet care industry thus evolves according to the changing needs and preferences of consumers, which ensures a cleaner and healthier future for all.
Asia Pacific toilet bowel cleaner tablets industry achieved 45% share in 2023 due to the dense population, rapid urbanization, increasing disposable incomes, and heightened awareness of hygiene and sanitation.
Key players operating in the market are Church & Dwight Co., Inc., The Clorox Company, Reckitt Benckiser (Lysol), SC Johnson, Ecozone (HG International B.V.), Unilever, Henkel AG & Co. KGaA, Werner & Mertz GmbH, Ecover, Daniel Jochugiku Co Ltd., Pental Ltd., Kao Corp, Future Consumer Ltd., and KIK Custom Products Inc., among others.
The gel-based segment will reach over USD 612.2 million by 2032, fueled by rising preference for innovative and convenient cleaning solutions, combined with their ability to tackle tough stains and disinfect effectively.
Toilet bowel cleaner tablets industry size was valued USD 1.35 billion in 2023 and will expand at 3% CAGR between 2024 and 2032, owing to increasing awareness of hygiene and cleanliness and the rising demand for eco-friendly and chemical-free products.