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The market is highly fragmented in nature with prominent players operating in the market such as Church & Dwight Co., Inc., The Clorox Company, Reckitt Benckiser (Lysol), SC Johnson, and Ecozone (HG International B.V.). These together hold a market share of 5% to 10%. While there are established companies with a significant market share, there are also numerous smaller regional and niche manufacturers offering specialized toilet bowl cleaner tablets. This creates a competitive landscape with diverse options for buyers. This allows for specialization among manufacturers, further contributing to fragmentation.
Major players operating in the toilet bowl cleaner tablets industry include:
Asia Pacific toilet bowel cleaner tablets industry achieved 45% share in 2023 due to the dense population, rapid urbanization, increasing disposable incomes, and heightened awareness of hygiene and sanitation.
Key players operating in the market are Church & Dwight Co., Inc., The Clorox Company, Reckitt Benckiser (Lysol), SC Johnson, Ecozone (HG International B.V.), Unilever, Henkel AG & Co. KGaA, Werner & Mertz GmbH, Ecover, Daniel Jochugiku Co Ltd., Pental Ltd., Kao Corp, Future Consumer Ltd., and KIK Custom Products Inc., among others.
The gel-based segment will reach over USD 612.2 million by 2032, fueled by rising preference for innovative and convenient cleaning solutions, combined with their ability to tackle tough stains and disinfect effectively.
Toilet bowel cleaner tablets industry size was valued USD 1.35 billion in 2023 and will expand at 3% CAGR between 2024 and 2032, owing to increasing awareness of hygiene and cleanliness and the rising demand for eco-friendly and chemical-free products.