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One prominent trend is that parents now focus more on comfort, safety, and durability. Organic and natural fabrics are becoming popular because of concerns about skin sensitivity and the environment. Sustainable and eco-friendly brands are also gaining traction. Additionally, there is a rising demand for gender-neutral clothing, which promotes inclusivity and moves away from traditional stereotypes. Online shopping has expanded the market by offering more options and convenience.
According to the National Retail Federation, the demand for organic and sustainable toddler wear has increased by 15% in the past year. The American Apparel and Footwear Association reports that online sales of toddler wear have grown by 20%, highlighting the shift towards digital shopping platforms.
The global market size for toddler wear was valued at USD 96.7 billion in 2023 and is anticipated to register a CAGR of 4.9% between 2024 and 2032, driven by increasing birth rates and higher disposable incomes in developing regions.
The cotton material segment in the toddler wear industry generated over USD 35.3 billion in 2023 and is expected to reach USD 57.3 billion by 2032, owing to its softness, breathability, and hypoallergenic properties.
North America market generated USD 31.4 billion in 2023 and is expected to reach USD 49 billion by 2032, driven by a strong economy and high disposable incomes.
Major players in the market include Adidas, Burberry, Carter's, Gap Kids, Gerber Childrenswear, H&M, J. Crew Kids, Marks & Spencer, Nike, OshKosh B'gosh, Patagonia, Petit Bateau, Ralph Lauren, The Children's Place, and Zara.