Nonwoven Baby Diaper Market Size - By Type (Disposable, Reusable), By Category (Pant, Taped), By Diaper Size, By Pack Size, By Absorption Level, By Age, By Price, By Distribution Channel & Forecast, 2024 - 2032

Nonwoven Baby Diaper Market Size

Nonwoven Baby Diaper Market size was valued at USD 3.8 billion in 2023 and is estimated to grow at a CAGR of 4.5% between 2024 and 2032. Rising birth rates, increased awareness of newborn health & hygiene, and growing disposable income in emerging markets are driving the global baby diaper industry. Nonwoven baby diapers are in high demand owing to their softness, which reduces the risk of skin irritation in babies.
 

Unlike traditional fabrics, such as polyester, wool, cotton, and silk, nonwoven materials provide higher levels of hygiene and a lower risk of rashes, which contributes to their growing popularity. In addition to this, with the constantly expanding global population and increasing birth rate, the demand for baby products is poised to escalate. For instance, according to the UN Population Division, the global population is growing at a rate of around 0.91% per year in 2024 and is projected to reach 9 billion by 2037.
 

Young parents are rapidly replacing traditional diaper products with nonwovens as they provide breathability, high absorption, and stretchability in baby diapers. The rising interest in eco-friendly alternatives is also expected to open multiple growth avenues for manufacturers. For instance, in May 2023, Naturopera and Andritz collaborated to create diapers manufactured from 90% bio-based raw materials, replacing standard spunbond and meltblown nonwoven layers with spunlace nonwovens composed mostly of natural fibers.
 

The dropping birth rates observed around the world present a huge challenge to the nonwoven infant diaper sector. As birth rates decrease in many regions, the potential client base for newborn diapers falls, reducing demand for these items. This trend is particularly concerning for companies operating in established markets where population growth has slowed or is declining.
 

Nonwoven Baby Diaper Market Trends

The increasing dependency and popularity of online platforms for daily essentials, especially baby items, as well as the surging consumption of personal hygiene products, are helping reduce the spread of infection in the post-pandemic era. Nonwoven diaper brands are embracing e-commerce platforms to reach a larger audience and provide consumers with more convenient purchasing options. Furthermore, continuous innovation in materials and designs in diapers is driving market growth. Manufacturers are focused on designing diapers with increased absorbency, breathability, and comfort to fulfill the changing needs of parents and babies.
 

Nonwoven Baby Diaper Market Analysis

Based on product type, the market is divided into disposable and reusable. In 2023, the disposable nonwoven baby diapers segment accounted for USD 2.8 billion and is expected to reach USD 4.7 billion by 2032, due to the growing preference for hygienic and convenient baby care products. Disposable diapers offer convenience, ease of use, and superior absorbency, making them popular among parents. Additionally, the growing advancements in nonwoven material technology, such as superabsorbent polymers and breathable layers, enhance the performance of disposable diapers.
 

Based on age group, the nonwoven baby diaper market is categorized into 0-6 months, 6-18 months, 18-24 months, and above 2 Years. The 0-6 months segment is anticipated to generate substantial revenue between 2024 and 2032. The number of births is relatively consistent over the years, resulting in a continuous demand for newborn diapers in the 0–6-month age group. Population expansion, particularly in areas with high birth rates or expanding populations, drives the demand for diapers in this age group.
 

The Asia Pacific nonwoven baby diaper market was valued at USD 1.3 billion in 2023 and is expected to reach USD 2.2 billion by 2032 due to the large population, particularly in China and India. The increasing awareness about personal hygiene has steadily expanded consumer purchases in India. The rapidly rising newborn population will also provide opportunities for regional and global manufacturers to boost their businesses.
 

China is expected to grow at the highest rate. The growing population, rising disposable income, urbanization, and shifting customer preferences are driving China's nonwoven baby diapers business growth.
 

The nonwoven baby diaper market in the U.S. is set to grow at a CAGR of 5.1% over the forecast period, driven by factors such as the increasing number of working women, rising disposable income, and greater worries about newborn hygiene. The demand for eco-friendly and organic baby diapers is also increasing as more parents become ecologically conscious.
 

With the growing awareness of the significance of hygiene and health, as well as the availability of eco-friendly and organic baby diapers, Germany is set to grow at a CAGR of 5.1% throughout the forecast period.
 

Nonwoven Baby Diaper Market Share

The nonwoven baby diaper industry is highly fragmented due to the presence of local and global players. In 2023, market players, such as Procter & Gamble Co. (P&G), Hengan International Group Company Ltd., Johnson & Johnson Pvt Ltd., and Unicharm Corp., were proactively involved in strategic endeavors, such as mergers & acquisitions, facility expansions, and collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.
 

Nonwoven Baby Diaper Market Companies

Major players operating in the nonwoven baby diaper industry are:

• Cotton Babies
• Cotton Babies Inc.
• Drylock Technologies NV
• First Quality Enterprises, Inc.
• Hengan International Group Company Ltd.
• Johnson & Johnson Pvt Ltd.
• KAO Corp.
• KCWW
• Kimberly-Clark Corp.
• Mamy Poko
• Phillips Healthcare
• Procter & Gamble Co. (P&G)
• Svenska Cellulosa Aktiebolaget SCA
• The Hain
• The Honest Co.
• Unicharm Corp.
   

Nonwoven Baby Diaper Industry News

• In September 2023, Drylock and Love & Green introduced their innovative product, the world's first compostable diaper that is both biobased and biodegradable.
   
• In October 2022, Unicharm Corporation launched the MamyPoko Pants and PETPET Pants product suite with COC Certification from the PEFC Forest Certification.
   

The nonwoven baby diaper market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type

• Disposable
• Reusable

Market, By Category

• Pant
• Taped

Market, By Diaper Size

• Small/Extra small
• Medium
• Large
• Extra large

Market, By Pack Size

• 0-20 count
• 20-40 count
• 40-60 count
• Above 60 count

Market, By Absorption Level

• Low
• High

Market, By Age

• 0-6 months
• 6-18 months
• 18-24 months
• Above 2 years

Market, By Price

• Low
• Medium
• High

Market, By Distribution Channel

• Online
  • E-Commerce website
  • Company's website 
• Offline
  • Hypermarkets & supermarkets
  • Specialty store
  • Pharmacies/Drug stores
  • Other retail stores (department stores, warehouse clubs, and discount stores)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of MEA