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The global market showcases a competitive landscape teeming with a mix of players, from multinational giants to regional manufacturers and specialized niche companies. Predominantly fragmented, the market sees major players like Aman Resorts, Chiva-Som International Health Resort, Thermae Bath Spa, Four Seasons Hotels Limited, and Brenners Park-Hotel & Spa.
These companies command significant market shares, bolstered by their vast product portfolios and robust brand recognition. The surge of e-commerce has broadened online sales channels, allowing brands to tap into wider audiences and boost customer engagement via digital marketing.
Major players operating in the thermal spa & wellness industry are: