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The market is fragmented, with several regional companies operating on a global scale. Together these companies hold a market share of 25%-30% of the total market. In the fragmented sunglasses industry, companies are employing several strategies to enhance their global presence. Brand collaborations with fashion labels and influencers allow them to reach wider audiences and appeal to trend-driven consumers. Many companies are also investing in sustainable materials and eco-friendly production processes, attracting environmentally conscious buyers. Additionally, enhancing digital presence through e-commerce platforms and virtual try-on technology helps brands reach global customers while reducing reliance on physical retail.
Major players operating in the sunglasses industry are: