Stem Toys Market Size - By Type (Science, Technology, Engineering, Mathematics), By Age Group (0–3 years, 3–8 years, 8–12 years, 12+ years), By Distribution Channel (Offline, Online), Forecast, 2024 – 2032

Stem Toys Market Size

Stem Toys Market size was valued at USD 5.5 billion in 2023 and is anticipated to register a CAGR of 9.1% between 2024 and 2032. STEM toys offer engaging and educational experiences that go beyond traditional recreational activities. Children are increasingly spending their leisure time experimenting with robotics kits, building engineering projects, coding games, and exploring scientific concepts through interactive toys. This diversification expands the range of recreational options available to consumers, leading to increased spending on recreational products overall.
 

With growing recognition of the importance of STEM skills in the modern workforce, there's been a surge in demand for educational toys that promote learning in these areas from an early age. Parents and educators alike are seeking toys that not only entertain but also stimulate critical thinking, problem-solving, and creativity. Many companies that produce recreational products, such as toys and games, are expanding their offerings to include STEM toys.
 

Additionally, by offering STEM toys alongside traditional recreational products, companies can attract a broader consumer base that includes parents and educators seeking educational value in toys. This expanded consumer base can lead to increased sales and revenue for recreational product manufacturers. Companies are focusing on developing toys that appeal to children regardless of gender, ethnicity, or socio-economic status, thus promoting inclusivity in STEM education. Collaborations between STEM education providers and recreational product manufacturers have led to the development of themed products that combine entertainment with learning.
 

Many STEM toys incorporate advanced technology and materials, making them relatively expensive compared to traditional toys. The higher price point may limit accessibility for lower-income families. Additionally, despite growing awareness of the importance of STEM education, not all parents fully understand the benefits of STEM toys or how to integrate them into their children's learning experiences. Educating parents about the value of STEM toys and providing resources for effective implementation can be a challenge. Despite efforts to create inclusive STEM toys, there's still a prevalence of gender stereotypes in toy marketing and design. This can discourage children, especially girls, from engaging with STEM toys, leading to a narrower market segment.
 

Stem Toys Market Trends

STEM toys blur the lines between learning and play, making educational activities more enjoyable and recreational. As a result, parents are more inclined to invest in toys that not only entertain their children but also provide valuable learning opportunities. This crossover between education and recreation has led to the integration of STEM concepts into recreational products, such as board games, puzzles, and outdoor activities, further driving the growth of the recreational products market.
 

Collaborations between STEM education providers and recreational product manufacturers have led to the development of themed products that combine entertainment with learning. For instance, there might be board games centered around scientific exploration, construction sets based on engineering marvels, or puzzles themed around mathematical concepts. These themed products appeal to children's interests while fostering curiosity and knowledge in STEM fields.
 

Additionally, advancements in artificial intelligence (AI) and machine learning are enabling the development of STEM toys that offer personalized learning experiences tailored to each child's abilities and preferences. These toys adapt to the child's progress and provide targeted feedback to enhance learning outcomes.
 

STEM toys appeal to a broad range of demographics, including children, teenagers, and even adults interested in technology and science. By catering to diverse age groups and interests, the STEM toys market has expanded the potential customer base for recreational products. This expansion allows recreational product manufacturers to target new segments of the population and create products tailored to specific interests and skill levels, driving overall market growth.
 

Stem Toys Market Analysis

Based on type, the market is divided into science, technology, engineering, mathematics. The engineering segment dominated the market, with revenue of USD 1.7 billion in 2023 which is expected to exceed USD 4.2 billion by 2032. Engineering toys often provide hands-on learning experiences that allow children to build, create, and experiment. This hands-on approach is highly effective for teaching STEM concepts, as it engages multiple senses and encourages exploration and problem-solving.
 

Additionally, engineering toys often promote collaboration and teamwork, as children may work together to solve problems, build structures, or complete challenges. This fosters social skills and teaches children the importance of communication and cooperation. Many engineering toys involve activities such as construction, assembly, and spatial reasoning, which help develop children's spatial skills. These skills are crucial for understanding concepts such as geometry, architecture, and mechanical engineering.
 

Based on age group, the stem toys market is categorized into 0–3 years, 3–8 years, 8–12 years, 12+ years. In 2023, the 3-8 years segment accounted for a market share of about 38% and is set to reach revenue share of 42% by 2032. Children in the 3-8 age range are at a crucial stage of cognitive development. They are highly curious and eager to explore the world around them. STEM toys cater to this curiosity by providing hands-on experiences that foster critical thinking, problem-solving, and creativity, which are foundational skills for STEM disciplines.
 

Additionally, 3-8 age children learn best through play. STEM toys are designed to make learning fun and engaging, utilizing play-based learning approaches to introduce fundamental STEM concepts in an accessible and enjoyable manner. Activities such as building blocks, puzzles, and experiments not only entertain but also educate children about scientific principles and engineering concepts.
 

North America stem toys market accounted for USD 1.8 billion in 2023. There is a strong emphasis on education in North America, with parents and educators placing importance on STEM subjects to prepare children for future careers in technology and innovation. STEM toys are seen as tools to encourage learning in these areas from a young age. In addition, Governments and educational institutions in North America often support initiatives aimed at promoting STEM education. This includes funding for STEM programs in schools and initiatives to encourage the development and adoption of STEM toys.
 

North America, particularly the United States, has a robust economy with high disposable income levels. This allows parents to spend more on educational toys and activities for their children. Many of the leading companies in the toy industry, including those specializing in STEM toys, are based in North America. These companies have a strong presence in the region and invest in research and development to create innovative STEM toys that capture market share.
 

Stem Toys Market Share

These prominent companies are proactively involved in strategic endeavors including mergers & acquisitions, facility expansion, and partnerships to diversify their product offerings, expand their customer reach, and solidify their market position. Together, the top five mentioned companies collectively occupied around 10% to 15% of the global market share in 2023. They consistently allocate resources to research & development, enhancing their products and integrating innovative technologies to maintain a competitive edge.
 

Stem Toys Market Companies

Major players operating in the stem toys industry include:

• BanBao
• Bandai
• Gigotoys
• Goldlok Toys
• Guangdong Loongon
• Guangdong Qman Culture Communication
• Hasbro
• K’NEX
• LEGO Group
• Mattel
• Melissa and Doug
• ShanTou LianHuan Toys and Crafts
• Spin Master
• TAKARA TOMY
• Vtech
   

Stem Toys Industry News

• In January 2024, Team Genius Squad, a toy brand started by an 11-year-old entrepreneur, announced the launch of its new range of STEM toys. The new product range was made available in Whole Foods market stores.
   
• In January 2024, Spin Master acquired the Melissa & Doug organization, to create extraordinary plays and toys for children.
   
• In November 2023, VTech launched the new infant, toddlers, and pre-school toys such as story time with sunny, style and glam on unicorn, drill, and learn workbench, and race and discover driver.
   
• In December 2022, Funphix Toys, a U.S.-based kids toys brand, updated its website to assist consumers in finding new educational toys. The brand provided a discount of 20% on its building set toys to celebrate the website launch.
   
• In April 2022, LeapFrog Enterprises, Inc., an Emeryville, a US based company offering educational toys, added to its infant and preschool product range. The additions include My pal violet smarty paws, ironing time learning set, my pal scout smarty paws, and learn sweep learning addy.

The stem toys market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2021 to 2032, for the following segments:

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Market, By Type 

• Science
• Technology
• Engineering
• Mathematics

Market, By Age Group

• 0–3 years
• 3–8 years
• 8–12 years
• 12+ years

Market, By Distribution Channel

• Offline
  • Toy Stores/Specialty Stores
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Others (Departmental stores., etc.) 
• Online

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia     
  • Indonesia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of MEA