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There is a growing emphasis on sustainability, leading to increased demand for eco-friendly stationery products. Consumers are seeking items made from recycled materials or those that are easily biodegradable. Prominent market players introduce new and innovative products made of sustainable materials to increase sales. For instance, in April 2021, BIC, a leading stationery brand launched a full range of eco-friendly products featuring 50% recycled plastic.
Stationery manufacturers are incorporating innovative designs and features into their products. This includes multi-functional items, creative packaging, and products designed for specific purposes, catering to diverse consumer needs. For instance, in September 2023, a Japan-based Sun-star stationery launched an eraser which was inspired by origami art. The flat top of the eraser can be used to rub away bigger errors while its edges can be used to correct smaller imperfections.