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The market is witnessing a trend toward innovative sunscreen formulations that offer advanced features such as longer-lasting protection, enhanced sweat and water resistance, and lightweight textures. Companies are investing in research and development to create products with enhanced performance.
Another growing trend in the market is collaborations between sunscreen brands and sports or outdoor lifestyle brands which are becoming more common. Limited edition products and co-branded initiatives can help create excitement and appeal to specific target demographics.
Additionally, innovative packaging options such as travel-friendly packaging, roll-on applicators, and pocket-sized tubes are gaining popularity among consumers as they provide convenience and ease of use during outdoor activities.