Sports Sun Care Market - By Product Type (Cream, Gel, Lotion, Liquid, Sprays, Powder, Lip Balm, Wipes, Others), By SPF level, By Price Range, By Sport, By Consumer group, By Distribution Channel, Forecast 2024 – 2032

Sports Sun Care Market Size

Sports Sun Care Market size was valued at USD 1.81 billion in 2023 and is anticipated to register a CAGR of over 4.4% between 2024 and 2032. Sports Sun Care products are customized skincare formulations designed to provide effective sun protection for individuals engaging in sports and outdoor activities. These products are used for protection against UV radiation, prevention of sunburn, minimizing the risk of skin cancer, etc.
 

The increasing awareness of sun protection amongst the consumers is one of the main factors fueling this market. Growing awareness of the harmful effects of UV radiation on the skin, rise in skin cancer and skin diseases caused by UV and the importance of sun protection has led to an increased demand for sun care products. The increasing participation of people in outdoor sports and recreational activities has expanded the target market for sports sun care products. As more people engage in activities like hiking, running, cycling, and water sports, the demand for specialized sun protection increases.
 

Increase in disposable incomes across the world has also led to an increase in the market as consumers are more willing to spend on personal care products, including specialized sunscreens. The expansion of product lines and the availability of sports sun care products in various retail channels contribute to market growth. Consumers have more choices and can find products that suit their specific needs and preferences.
 

The high-quality sports sun care products with advanced formulations and features may be more expensive than standard sunscreens. Affordability can be a constraint for some consumers, affecting their willingness to invest in specialized products. Moreover, instability in the price of sun care products is expected to hamper the market. Manufacturers use chemical ingredients in the production of sports sun care products as it increases their ability to sustain against harmful UV rays. However, this can cause concerns in individuals with sensitive skin and allergies and impacting their willingness to use sports sun care products.
 

Sports Sun Care Market Trends

The market is witnessing a trend toward innovative sunscreen formulations that offer advanced features such as longer-lasting protection, enhanced sweat and water resistance, and lightweight textures. Companies are investing in research and development to create products with enhanced performance.
 

Another growing trend in the market is collaborations between sunscreen brands and sports or outdoor lifestyle brands which are becoming more common. Limited edition products and co-branded initiatives can help create excitement and appeal to specific target demographics.
 

Additionally, innovative packaging options such as travel-friendly packaging, roll-on applicators, and pocket-sized tubes are gaining popularity among consumers as they provide convenience and ease of use during outdoor activities.
 

Sports Sun Care Market Analysis

The market is segmented based on product type to Cream, Gel, Lotion, Liquid, Sprays, Powder, Lip Balm, Wipes, Others (Sticks, Oils, etc.). Among these segments, lotions segment dominates the market with a total share of 37.9% in the year 2023 of the total market. Moreover, lotions provide a large range of SPF level making them also popular among athletes.
 

Based on SPF level the sports sun care market is divided into below 15, 15 to 29, 30 to 49, and over 50. The 30 to 49 level segment anticipating to reach USD 1.3 billion by 2032. Consumers prefer 30 to 49 SPF level for an extra layer of protection as they provide a slightly higher level of UVB protection in environments with intense sunlight or prolonged outdoor exposure. Based on price range the market is classified into low range, medium range, and high range products.  
 

Based on sport the market is segmented into extreme outdoor sports, water-based sports, outdoor sports, and others such as cycling, running, and more. The extreme outdoor sports segment is expected to see a growth with a CAGR of 4.3% as there is an increase of athletes and fitness enthusiasts engaging in these outdoor activities. The need for reliable sun protection solutions during extreme outdoor sports, coupled with the growing health consciousness among participants, is expected to make the outdoor sports segment's position as the leader in the market.
 

Based on consumer group the sports sun care market is segmented into men, women, and kids. The Men’s segment dominated the market by generating a revenue of USD 0.95 Billion in the year 2023, holding about 52.5% of the total market share. This growth is attributed to the number of male participants in sports activities.
 

North America dominates the market with a revenue of USD 0.57 Billion followed by Europe due to the high participation rates in outdoor sports and the strong emphasis on sun protection in these regions. Meanwhile, Asia Pacific is expected to dominate the market during the forecast period due to the rising health awareness among consumers and the increase in outdoor sports activities. This region will witness substantial growth in the market due to their active sports cultures. Additionally, the increasing disposable income in countries this region has led to a growing middle-class population that values health and wellness, further boosting the demand for sports sun care products.
 

Sports Sun Care Market Share

In 2023, dominant market players, including La Roche-Posay, Coppertone, Neutrogena, and Banana Boat collectively hold a substantial 25% market share. These prominent players are proactively involved in strategic endeavors like mergers & acquisitions, facility expansions, and collaborations to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position. These enterprises consistently allocate resources to research and development, aiming to enhance their designs and integrate cutting-edge technologies, ensuring they maintain a competitive edge.
 

Sports Sun Care Market Companies

Major players operating in the sports sun care industry include:

• Banana Boat
• Coppertone
• La Roche-Posay
• Neutrogena
   

Sports Sun Care Industry News

• In August 2023, Japanese Beauty Giant Kao Corporation acquired Australia’s Bondi Sands. This addition of Bondi sands to Kao will greatly advance their innovation process and their position in the global skin protection business.  
   
• In April 2023, L’Oreal released its Revitalift Clinical Vitamin C SPF 50+ Daily Anti-UV Fluid which is lightweight, non-greasy, and water resistant.
   
• In February 2023, Larkly introduced its mineral-based powder sunscreen which is environmentally sustainable and does not require the potentially harsh synthetic chemicals needed to produce cream-based options.
   

The Sports sun care market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Billion) and volume (Million Units) from 2018 to 2032, for the following segments:

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By Product type, (USD Billion; Million Units)

• Cream
• Gel
• Lotion
• Liquid
• Sprays
• Powder
• Lip Balm
• Wipes
• Others (Sticks, Oils, etc.)

By SPF Level, (USD Billion; Million Units)

• Below 15
• 15 to 29
• 30 to 49
• Over 50

By Price range, (USD Billion; Million Units)

• Low (<25$)
• Mid (25$-50$)
• High (>50$)

By Sport, (USD Billion; Million Units)

• Extreme Outdoor Sports
  • Rock Climbing
  • Kayaking
  • Others (Skydiving, Rafting, etc.)
• Water Based Sports
  • Swimming
  • Diving
  • Surfing
  • Sailing
  • Others (Snorkeling, etc.)
  • Outdoor Sports
  • Volleyball
  • Baseball
  • Cricket
  • Tennis
  • Others (Cycling, Running, etc.)

By Consumer Group, (USD Billion; Million Units)

• Men
• Women
• Kids

By Distribution channel, (USD Billion; Million Units)

• Online channels
  • E-commerce
  • Company websites
• Offline channels
  • Specialty Stores
  • Mega Retail Stores
  • Others (Departmental Stores, Pharmacy, etc.)

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada 
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia       
  • Indonesia
• Latin America
  • Brazil
  • Mexico
• MEA
  • Saudi Arabia
  • UAE
  • South Africa