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In 2023, dominant market players, including Adidas AG, Nike, Inc., and Under Armour Inc., collectively hold around 37% market share. These industry leaders are actively engaged in strategic initiatives such as mergers & acquisitions, facility expansions, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research and development to improve their designs and incorporate new technologies, allowing them to stay ahead of the competition.
Major players operating in the Sports Protective Equipment industry include: