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Tesla Inc. and Robert Bosch hold a market share of over 5% in the software-defined vehicle industry. Tesla develops its software in-house, covering everything from the vehicle's operating system to advanced driver-assistance systems (ADAS). This control allows the company to release OTA updates to improve performance, add features, and fix bugs without physical recalls. This approach boosts customer satisfaction and cuts costs, giving the company a competitive edge in the market.
Robert Bosch focuses on creating integrated software platforms like the Vehicle Control Unit (VCU) and Bosch Automotive Cloud Suite. These platforms integrate ADAS, infotainment, and connectivity features, helping automakers develop scalable and modular SDVs. By offering customizable software, Bosch accelerates SDV development and strengthens its position in the automotive software supply chain.
Major players operating in the software-defined vehicle industry include: